3-STAGE ENGINE TO LEADERSHIP

Top leaders give you 3 things:

A functional benefit (O) , a emotional benefit (P) and a social benefit (V). 

Martin Luther King: End Discrimination (O), Inspire us to not be indifferent to the evils of the world (P), because we should all be treated equally one day (V).

Top Religions all give you 3 things:

A functional benefit (O) , a emotional benefit (P) and a social benefit (V).

Catholic Church: The meek shall inherit the earth (O), So you can enter haven, eternal bliss (P), When you wear the cross, it automatically says something about you to society (V) The cross shows what "tribe" I belong to.

Top Brands all give you 3 things: 

A functional benefit (O) , a emotional benefit (P) and a social benefit (V).

Starbuck: A second living room (O), to rebuild a sense of community (P), because we inspire the human spirit (V). The reason they call out your name goes beyond a gimmick, it announces you to your "community".

Nike: A faster running shoe (O), To help fight against the voice that say to stay on the couch (P), so we sponsor the the "tribe" to aspire to, the top athletes, so you can feel part of them (V)

Monster Energy: A energy drink with a MORE to drink (O), So you can do MORE extreme things in life (P), This one I'll do a test to show you, You see to motorcross riders in front of you. One has from head to toe, Red Bull gear, the other has from head to toe, Monster Gear...

Which has more tattoos? (Their logo adds value by allowing you to say to the world that you are rebellious) (V)

Your PURPOSE is the emotional benefit to the customer, you need to OWN the functional benefit in their mind, and what VALUES will your customers show the rest of society by becoming more than just a fan, a"citizen", of your brand.

Everything that truly leads us, gives us a P.O.V., You lead when you share a Point Of View that impacts a specific audience and makes them "citizens of that POV", others will follow fairly quickly. It takes all 3 stages to permanently change a behaviour, it's just human nature.

The way to cut through the clutter is not more clutter, more ads, and more posts, it is transmitting your P.O.V. | Purpose, Ownership, Values? ! 

WHAT IS YOUR P.O.V.?

www.nylongroup.com

ABOUT NYLON:

Many say we are one of the most creatively awarded agencies or an awarded business consultancy but we hate that description. We see a gap. A gap between business strategy, marketing strategy, and a creative agency. Our focus is on how to convert the audience into brand citizens instead of focusing on which media channel we are specialist in.