3 Social Media Strategies You're Missing Out On

Here's February! Did January feel like 2 months for you too?

Last month we left you with a complete guide to building a marketing strategy for 2023. If you've missed that, you can find it here, complete with the free templates and resources our team left there for you:

After working on your strategy, you surely need to think about a good social media action plan too.

It's becoming increasingly difficult to stand out in today's social media landscape, particularly since most people are all doing the same things. But what if we told you that there are social media strategies people are missing, that could help make your content more successful?

1. Add SEO to your copy

One social media strategy that many people overlook is adding SEO to their social media copy. Adding keywords and phrases relevant to your content can help you rank higher in search engine results, which means more eyes on your content.

2. Use the new features

Another oft-overlooked strategy is using the latest trending features that social media channels release. For example, since Instagram released the Reels feature, it has also focused the algorithm to work more in favor of those that publish Reels.

And did you know that TikTok has added picture and carousel options? If you're using TikTok, we'd suggest hopping on this train and testing the audience reach.

By taking advantage of those features, you can create more engaging content that stands out from the rest, taking advantage of the algorithm focus.

3. Don't post and wait. Engage!

Finally, don't forget to engage with other people's content. It's easy to get caught up in creating your own social media content, but social media is also about connecting with your followers by liking, commenting, and sharing content from other people. Make sure to take the time to interact with others as part of your social media strategy.

By implementing these social media strategies into your content creation routine, you can start seeing better results from social media in no time! And if you need help, reach out to our hardworking team!

Best,

Your digital marketing team.

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