3 Smart Money Moves
Sarah Stokes
??I'm a business joy coach. I help people pleasers and neuromagical entrepreneurs actually make money! ??
Immediately stretch your marketing budget
Watch our video on strategic budgeting
We are in the business of helping our clients grow and saving our clients money. Through our years of advertising experience, we’ve nailed down the three easiest ways that you can avoid wasting money.
#1 Check your analytics!
If you don’t know who your customer is, you can’t possibly hope to reach them effectively. What would it be like to spend 50% to 80% less just by knowing your numbers? Check your website analytics – what age/gender/location trends are you seeing? Check your Facebook insights – who is coming to your page? Then, based on those facts, you can better weed out your advertising spending. For instance, a particular phone book sales person told us the average age of the person who uses it is 54 years old. If you are targeting 25 year olds, you can immediately cut that ad out of your budget. Once you know your numbers, you have powerful information when purchasing any ads. Our team watches metrics very closely and adjusts spending accordingly to save our clients money.
#2 Capitalize on Facebook ads
We don’t get paid to suggest any kind of advertising. That said, we know companies with small budgets can do more for less on Facebook. We use it for every single client. For as little as $50-$100/month our clients are reaching new customers. Video ads are amazing and if you want your own, just let us know. We have made dozens of them and love seeing the results for our clients!
#3 How did you hear about us?
No matter what you do or where you spend your money, you have to finish out the effort with that simple question. If you and your staff don’t ask your new customers how they heard about you, you’ll never know what’s working. If you can track it digitally, great! If your phones are ringing, ask what led them to call you! Then, keep track. Knowing where your best leads are coming from will save you money.
Bonus tip:
#4 Six Experts for less than the price of one
Take a look at the video we’ve included in hyperlink in this post. We know it’s time to budget for 2017 and one of the coolest things we offer at Stokes+HERZOG is that we bring our clients the power of six experts for less than the price of one full-time employee. If you’re ready to take your business to the next level, see what freedom really feels like when you have PR and media experts, professional writers, graphic designers, social media managers and video production pros at your fingertips. Amazing! Call or email us today to enjoy growth and freedom!