3 simple yet underused ways to drive more growth in 2023 ??

Hey Folks!?

I’ve been in the “onboarding industry ” for nearly 3 years now. When you think about it, a lot has?happened in this time...a global pandemic? Several lockdowns? Wars?

Everything I'll say now will?sound trivial, but when I first joined Userpilot, I was working at a small bootstrapped startup, and I didn't even have a clue what PLG meant. I thought onboarding = a sequence of welcome emails. Needless to say, a lot has changed for me too.?

Now think of a SaaS product you've been using for the past 3 years, at least. And the ones you've signed up for before 2020, and just recently.?

Do you really see that much of a difference??

The world has changed, but - quite?disappointingly -?most SaaS companies haven’t.

Hear me rant about it...?

But this is actually?*good* news?for you. Because if?everyone?did the right thing, it would be horribly difficult to stand out.?

And now that the game is still so easy - you can leapfrog all of your competitors by making?small?and seemingly insignificant changes. But I can bet on it - these updates will have a massive impact on your user activation rates, thus?reducing your churn rate, and - yes, you’ve guessed it - leading to more revenue.?

I’ve seen fewer than 1% of all SaaS companies do any of the things below.

So if you’re now thinking what you can do in 2023 to achieve more growth (about time!) with your SaaS then here are a few tips I’d totally implement in any SaaS product now:?

1. Almost nobody is asking about their customer's JTBD. And even fewer SaaS companies act on this knowledge.?

Marketers spend thousands on market research and building "Ideal Customer Personas", but once the customer signs up - crickets. Hardly anyone is actually asking about the new customer's Job-To-Be-Done (= goal), and then guiding them towards the shortest path to achieving that goal (=value).?

It's a huge opportunity that you can easily leverage to your advantage, and that will "kill several birds with one stone":

• improve your?user activation rate, reduce early churn & improve trial to paid conversion rate.?
• give you the ability to contextually suggest?relevant?secondary features, drive more value and improve?retention , as well as positive Word-of-Mouth.

2. Tailor your onboarding experiences to your users goals.

Ah,?relevancy.?

How many SaaS companies do you know that *really care* if the content they are showing to their customers in-app is actually relevant??

Customizing the initial onboarding flow to your new users' goal is definitely going to help you stand out from products with generic onboarding flows.

You can do it *so easily* by segmenting your users by their responses to your JTBD survey:?

?3. Utilize Continuous Onboarding to increase feature adoption??drive more value

Public Service Announcement: Don't *just* ask your customers about their goals at signup!

Most of SaaS revenue comes post-signup. Unless you can tie your customers to multi-year contracts, you need to keep selling them on your product. And how can you keep selling without knowing your "buyer's persona"?! How can you make your messaging relevant without knowing what they do inside your product, and what they want to achieve with it?

Goals change over time. I've never seen a SaaS tool ask me about my other goals, or relevant problems I still haven't solved with their product after the initial onboarding phase.?

And that's such a missed opportunity to?onboard your users on other, secondary and more advanced features of your product?they haven't discovered yet!?

Built in?Userpilot ?

Try launching such surveys (maybe with a multiple-choice question if your product caters to a limited number of use cases) to your "older" customers, then segment them by their secondary goals, and drive further product adoption.?

They will surely appreciate if you give them more value for the same price.

Do you want to brainstorm ideas for how to stand out & drive more growth in 2023??

You have only 2 weeks left to book a PLG brainstorming session? with our Product Growth Specialists and bounce some growth ideas for 2023 around. We're all signing off?for holidays on the 23rd, so it's first-come, first-serve!

See you next week!?