3 Simple Steps to Turn Leads into Sales

If you’re like most business owners today, you break up your marketing budget between traditional and digital channels.

But to get the best results from both, they really need to work together. That means your postcards need to be designed with your online marketing in mind — and vice versa.

Fortunately…

There’s an easy, 3-step process to successfully integrating your marketing. Read on and I’ll explain it!

If you want to guide your leads into customers, you need to be in control of the process.

I’ll use one of our marketing campaigns as an example to show you how to do it, step by step.

Step 1: The postcard

We sent this postcard to our dental prospects.

It has a simple message (get your first 5,000 postcards FREE) and a straightforward call to action (visit postcardmania.com/dentalfree).

Here’s why the postcard works:

• Simple, bold text with bullet points make it easy to read
• It tells the recipient exactly what step to take next

In this process, you’ll see, each step is designed to encourage the prospect to take the next step. The postcard is designed to get the recipient to visit the landing page.

Step 2: The landing page

The landing continues the conversation started by the postcard, and is designed to encourage the lead to give us their contact information.

We know that they have some interest in doing direct mail (or else they would not have gone to the page), and once we get their information, we can nurture that lead with phone calls and emails until they become a customer!

Here’s why it works:

• Short copy with bullet points make it easy to keep reading
• Benefits tell prospects what they’ll get out of the offer
• A fill-in form (with a button that says “Get Postcards” instead of just “submit”) captures their contact information

Step 3: The thank-you page

Once the lead fills out the form, where do they go?

Well, we want to take what we know about them — that they are interested in using direct mail — and what is best for us!

So…

We send them to a page that thanks them for giving us their information and encourages them to take the next step, which is to speak to one our marketing consultants!

So there you have it: The 3-step process that turns prospects into super hot leads you can close.

I’ll be going over this information more in-depth at our Small Business Owners Growth Summit, which is only a month away! It takes place Sept. 28-30 right here at PostcardMania headquarters in beautiful Clearwater, FL.

The summit includes two full days of intensive marketing training, where we’ll talk about:

• Direct mail
• Google advertising
• Social media
• Website design
• And tons more!

We have a lot of fun, too  — the summit includes two cocktail parties, breakfast and lunch both days and a sunset dinner cruise on the Gulf of Mexico.

And…

It’s only $97 for PostcardMania clients.

Register today — these events fill up fast!

If you have questions about the summit or anything I talked about here, call my marketing consultants at 800-628-1804 — it’s FREE! Or you can always email me directly at  [email protected].

Hope to see you in September!

Best,

Joy

*This article was adapted from my book, Postcard Marketing in an Online World.