3 simple ideas to start using ChatGPT in your Go-To-Market approach

The world is at a moment where not using AI is becoming a prominent disadvantage that increases over time. Taking small steps now to utilize the emerging power and benefits of AI for day-to-day sales and marketing efforts will develop an understanding and muscle memory of how to use the technology. Then, as AI tools advance to a "must do" from a "would be cool if," the lift to incorporate into the every day will be far less. There is no lack of hype, anxiety, and real opportunity with the latest availability of AI tools. On the hype front, removing the human interface in the selling process, particularly the B2B side of the house, is not the soundest approach. There are still some areas that need the human touch and feel of a situation. And you can wind up with a significant investment in "still developing" platforms that have the best intentions and most of the ingredients, just not fully baked. For the anxiety part, even being able to embrace it in small ways will allow some acceptance that AI is here and has been a part of the mix, and is ready to help (whether we want it or not). The opportunity is blending AI tools with ordinary work to achieve awareness and a stepping stone to more integrated solutions. Like riding a bike to figure out the balance and foundations of 2-wheels before trying a motorcycle, gotta start somewhere.

Some best practices from ChatGPT — Prompts are everything, and the response back must be verified and adjusted by the human…

• Provide context and use prompts effectively: Context plays a significant role in generating meaningful responses. When engaging in a conversation, provide relevant context in your prompts to help the model better understand your query. Include important details, relevant facts, or previous statements to guide the model's responses.
• Review and validate the generated responses: While ChatGPT is a powerful language model, it may occasionally produce inaccurate or inappropriate responses. It's important to review and validate the generated output to ensure it aligns with your expectations.
• Experiment and iterate: Language models like ChatGPT improve with feedback and iterative usage. If you find that the initial responses are not satisfactory, consider rephrasing your prompts, providing more context, or using different approaches.

3 ideas to start using ChatGPT for Sales:

1. Better client engagement and pitches: There is no replacement for executive coaching and sales training from the best firm in the industry, Decker Communications , teaching a repeatable framework and skills for how to communicate and influence. ChatGPT can be used to start and enhance the content that could be built into emails, pitch decks, and conversations. One example might be: "As part of the Decker Methodology using SHARPs (Story, Humor, Analogy, References, and Pictures), what is a good analogy for helping a client rework their supply chain in the automotive industry?"
2. Sales Scripts and Training: It can be a way to better understand and simulate conversations, provide real-time feedback, and better understand potential objections, questions, buying considerations, and decision criteria, giving you a bit of a crystal ball. A prompt like this is a basic way to start the dialog: "Act as a client reviewing my proposal on engineering and manufacturing services to build a new AR device. Based on your research of the market and industry, what would be some of the objections and questions for choosing my company?"
3. A bit dated, as ChatGPT has access only up to 2021 data. However, still a relevant starting place for competitive analysis and customer insight. Some prompts to get the wheel spinning could be: "What is the competitive strategy and comparison of Dell, HPE, and IBM in the Enterprise computing space?" Or "How does GE select its outsourcing partners.”?