3 Simple hacks to boost your Google Ads performance

Your Google Ads don’t fail because of bad creative or poor campaign setup.

They fail due to 3 key reasons - Let me explain what they are and how to fix them:

1. Strengthen your signal

Think of it this way: if Google doesn’t know where your sales are coming from, how can it allocate your budget effectively?

• Many brands we work with only track 70% of their purchases—leaving Google in the dark.
• Even worse? Double counting conversions on the thank-you page, confusing Google and skewing your data.

A clearer signal = better budget allocation.

2. Retarget smarter

Are you retargeting customers who just purchased?

Or missing people who added to the cart but didn’t check out?

With better tracking, you can:

• Avoid wasting money on people who’ve already converted.
• Pinpoint the exact moments when your customers are ready to buy.

3. Use Enhanced Conversions

By setting up server-side Enhanced Conversions, you send Google sharper, more reliable data.

Result?

Smarter decisions, better targeting, and ultimately, higher ROAS.

Pro tip:

Before you pour money into your creative, make sure your tracking is rock solid. A small tweak here can make a massive difference in results.

Learn how to fix your tracking & boost ROAS

How Soda Sense halved their Google Ads CPA

Soda Sense’s Google Ads weren't performing as well as they could.

The culprit?

Faulty conversion tracking due to browser limitations and privacy regulations.

So, we helped them implement server-side Enhanced Conversions.

This allowed them to send first-party customer data directly to Google's servers, bypassing issues like ad blockers and privacy settings.

Result?

• They halved their CPA without changing the average order value and boosted ROAS by 35%.
• 49% rise in tracked conversion value that led to more efficient campaigns.
• A better view of their customer journey = smarter marketing.

Boost your ads like Soda Sense

Google Ads ROAS Calculator

We created this simple Google Ads ROAS calculator so you could see where you stand—and where you can level up.

Try the ROAS calculator now!

Talk to a data expert

Whether you’re optimizing your tracking, upgrading your checkout experience, or exploring what’s next, talk to our data experts now!

Bonus: If you already use Littledata's Google Analytics connection, you can enable Google Ads for no additional cost in just a few easy steps right inside the Littledata app.

Until next time, Edward & the Littledata team

P.S. If this sparked an idea or solved a frustration, feel free to forward it to those working with Shopify, Google, or Klaviyo. You never know who might need the right nudge at the right time.