3 Simple Cooked-to-Perfection Marketing Recipes That Leave Your Ideal Consumer Hungry for More

With oven mitts on, I pulled out my home-made, mouth-watering chicken fingers from the oven and jumped back, “Ugh, ice cold! But what was supposed to be perfectly cooked chicken fingers was room temperature, as my cheeks flushed I could feel my temperature rise.

It’s always been a family favorite, and for me it’s healthy, quick, and super easy to bake.

I stepped back and took three deep cleansing breaths, a meditative practice I recently began to maintain calm within my daily chaos.

I peeked into the living room and my heart melted when I saw my Norman Rockwell picture perfect family. Rob, head cocked back, snoring away like a baby almost in sync with my 85-year-old father who lay asleep fully reclined on his Lazy-boy chair, and my 86-year-old mom trying to ignore the upsetting daily COVID death counts, while she busily worked out the Cryptogram.

I was about to call everyone in for dinner, which was once again well past the dinner hour.

So, I carefully considered all my options based on what I know about my family.

Choice 1: Wake my husband after his 9, 10 (or sometimes 11 hour) shift to tell him that the oven isn’t working. Then request that my Mr. Fix-it work his appliance-repair magic.

Choice 2: Wake my husband the only other driver in my family and ask him to order and pick up dinner, which would probably take at least 30 minutes from arguing about where to go, to placing the order, and bringing home dinner that everyone can eat, including my mom with her sky high blood pressure who is on a no-salt diet.

Choice 3: Cook the chicken in a new way on the stove.

Before I could make an informed decision, I had to briefly wake my husband. “Rob, do you think we can cook chicken on the stove on our new BBQ grill cast-iron pan?" He answered briefly," Yeah, I think so," then drifted back off to sleep.

So, I transferred all the chicken onto a seasoned grill pan, which covered the front and rear burners. It cooked rapidly, but only underneath. I needed to find a way to roast or steam the top. Then, I remembered that when my friend barbecues, she inverts an aluminum foil pan over the burgers and chicken to keep them moist and warm.

You may wonder what golden-brown, perfectly cooked chicken tenders have to do with marketing.

Let me ask you something. Would you rather have bits and ends of leftovers every night? Or would you rather start with an appetizer to awaken your senses followed by a full course dinner?

No, this is not about being a great cook, but using opportunity awareness to resolve client’s challenges.

It’s rather simple. What is a full course dinner?

Appetizer—Grab and hold your ideal client’s attention.

Entrée-Provide valuable, easy-to-consume, actionable content that speaks their language and solves their specific problem.

Dessert-Over deliver on your promise to turn site visitors into your raving, best-buying customers.

Do you want to know how? First, do you wonder what happened to my dinner.

Long story short, my family said, “That was your best chicken fingers ever!” After dinner, I explained how I cooked the chicken fingers.

Let’s play the winning hand: Are you struggling to keep up with the demand for fresh, engaging content now that online marketing in the self help and personal development sector is exploding?

If you are not providing useful content that speaks your target audience’s language, then you are missing HUGE opportunities to turn browsers into delighted customers.

My BIO:

I work with marketing agencies and B2C companies primarily in the self help and personal development space to leverage my years as an experienced classroom teacher, skilled content creator, imaginative storyteller, and top-notch editor to develop engaging, professional, well-crafted content to meet business challenges that is well-researched, concise, and resonates with target audiences, builds their brand, and helps them become a thought leader.

 So, if you need a pipeline of stories to fill your client’s website that inspire, educate, and empower, why rack your brain for those stories when that’s my specialty and passion? Check out the rest of my marketing recipes series below:

Appetizers That Whet Your Marketing Appetite

A Copywriter’s Secret So Your Headlines Can Attract More Readers

My name is Lynda Dell, and if you need help grabbing your hungry consumer, please email me [email protected] or call 215 913-5488.