3 SEO Mistakes To Avoid
Jenna Ahern
Founder & CEO at Guardian Owl Digital | Forbes Ad Council Member | Google Certified Partner
3 Search Engine Optimization Pitfalls to Avoid The biggest pitfalls to avoid in Search Engine Optimization are often created by the industry moving so fast.
An element of SEO that could have been accurate within SEO 12 months ago could easily be much different. The great thing about SEO is that fundamentals stay the same, or at least within Google.
So, what are the biggest SEO mistakes to avoid?
1. Not Optimizing for the Right Keywords
This may seem easy but it’s a common mistake that when fixed can go a long way. Stop focusing on optimizing for head keywords that our global and will be hard to rank for. (Think “real estate”)
Wordstream has a great example of this where they categorize the search query journey.
- Informational – searches performed to answer questions or learn something
- Navigational – searches performed to locate a specific website
- Transactional – searches performed to buy something – Think keywords like “buy”, “deals”, “best rates”, etc.
Now, look at some of your landing pages on your website. What type of traffic are you attracting? If you want to increase your conversion rates from your unique visitor traffic you need to analyze the audience your attracting.
2. Thinking You Can Get “#1 Ranking on Google” Fast
Thinking you’re going to rank on the first page of google immediately is like thinking you’ll be the CEO of a Fortune 100 company within 3 months of working. It is just not going to happen and anyone that tells you differently is a company you should avoid. Neil Patel has built multi-million dollar businesses online and explains why it takes 6-12 months to start feeling the effects of SEO.
3. You Don’t Have Enough Content to Rank
Think about elements like adding sub topics or downloads within your service offerings or content. The bottom line is the top Google SERP results averaged between 2200-2400 words. Balancing content with user experience is key in keeping users on your site and engaging them in your business content.
Go to Guardian Owl Digital to get our Search Engine Newsletter of all the most important search engine updates.
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