3 Secrets Behind Impressive Open Rates

You can try three effective approaches to improve the open rates and gain the attention of your customers.

If you are looking to improve the sales and create a better bond with the customers, you will have to convince them for opening your emails. Many people have started believing that email marketing is not as effective as some other advanced marketing tactics. You should not inspire from such individuals because email marketing is still an effective and very cost-effective marketing technique. The facts show that the email leads are 12% more valuable than average. It is quite larger than the Facebook and Twitter leads.   

It means, if your customers are not opening your emails, your business is missing out on some serious value. You should try to find a way through which you can convince your customers to open the emails and check the content you are endorsing though the mail. We are sharing three secrets behind impressive open rates, which will help you with email marketing.

Make the subject more influential

Millions of people move the promotional mails to spam. A study shows that around 70% people just check the subject line and report the email as a spam. It means the subject really matters. A poor subject of the email can affect the whole email marketing campaign and thereby it can eliminate all the chances of the success in the future. You should choose an influential subject for all the emails you send to the customers. People should feel curious after check the email subject and then they should dig deeper into the mail to soothe their curiosity. You should first know what kind of subjects impress you for opening an email and then decide a perfect subject for your email marketing campaign. Of course, the assistance of marketing experts would be essential because they will prevent the mistakes you can make during the email marketing campaign.

Know the best time to send the emails

Yes, you can send the emails anytime you want and hope for a positive response from the customers. Your prospects can open the emails if you have sent them on right time. A research shows that most of the prospects prefer reading promotional emails during the early hours of the morning. It means, you should send the emails during the late nighttime or early morning time, if you are promoting your products and service. Most of the prospects open the real estate and financial service related emails during the noon time. So, it would be a great time to impress the customers, if you are a real estate brokerage firm. The email open rates would certainly be high, if you consider the timing before sending the mails.

Make your emails more personalized

People really like it, when you use their name in the email. Your primary job is to make the customer feel special and valuable for your business. You can do it by sending personalized mails related to their requirements and demands. Thus, you will catch customers’ attention and the email open rates would be high.