3 Sales Navigator SECRETS ??

Firstly, welcome to the NEW Social Selling Podcast Exclusive Newsletter!

I'm going to be sharing BIG tips from the latest episodes, sharing practical step-by-step instructions and sharing super insights from our amazing guests. To kick this off I'm going to dig right into Sales Nav!

Let's all agree on a few things about Sales Navigator...

• It's expensive
• It's complicated
• It's amazing

Yes it's not cheap, and yes it's not easy to use, BUT when you do know how to use it properly boy is it FULL of amazing features.

Today I want to share 3 BIG Sales Navigator secrets to help you and your teams unlock its full potential to create more leads, opportunities, sales and customers.

1) Super Prospect INSIGHTS

Sales Navigator it full, and I mean FULL, of amazing insights on your prospects and customers. Things like company growth, decline, headcount changes, recent announcements, changed jobs, the list goes on.

When used right, these insights can be incredibly effective conversation starters, relationship builders or even sales triggers.

Insights like this are SO valuable. Finding the prospects that have posted within the last 30 days presents a multitude of opportunities. Firstly, these are some of your MOST active prospects. But even better than that, you can find the post, engage on and it and use it as a conversation starter.

Something like:

"Hey Martin, I loved your post about XYZ that you shared, I actually shared it with some of the team here. Kind Regards, Dan"

2) SMART LINKS

Not everyone can use smart links unfortunately, it's available for Advanced and Advanced Plus users, but it's one of their best features.

Smart Links allow you to create trackable linked folders that you can upload media and content into and share with your prospects and customers. When they interact with the link, Sales Nav will give you REAL-TIME insights.

Who has opened, how long they spent, what page they spent time on etc

This then gives you a number prompts, insights and again potential conversation starters to help move deals along and progress them.

3) Account IQ

Account IQ is the BRAND NEW feature released from LinkedIn in 2024 bringing AI into the game. It's their first feature to leverage Generative AI which along with LinkedIn's real-time data, helps you get the best intel on your customers in the quickest time.

Account IQ provides insights into a companies financial report, strategic priorities, business challenges, key people, executive voices, competitive landscape, workflow planning and related news!

Honestly it's the most incredible resource that is going to level up A LOT of sellers around the world.

If you enjoyed this newsletter you can listen to me dig into ALL of this and more on episode 4 "Sales Nav Secrets LinkedIn DOESN'T WANT YOU TO KNOW!" of The Social Selling Podcast right here.

Now I have a quick favour to ask...

I would be EXTREMELY grateful, if you enjoy the podcast, if you could give it a cheeky little 5-star rating! For the rating to count you'll need to listen to at least 10 minutes of the show if you haven't already, but if you're able to do this I have a little gift for you...

If you head to The Social Selling Podcast on Apple here

Scroll to the bottom where you should see ratings and reviews. After you've listened to an episode, please do (if you enjoyed it obviously!) give it a 5-star rating and if you're feeling generous add a review as well!

As a THANK YOU for doing that, ping me an email when you've done it with a screenshot if possible and I've got a very special Dropbox bundle of LinkedIn, Social Selling & Sales Navigator goodies for you.

If you do enjoy the podcast give it a subscribe as well, we have new episodes coming out EVERY SINGLE WEEK and spoiler alert, we have some HUGE guest episodes coming up with Lea Turner, Tom Boston, Benjamin Dennehy and Jay Schwedelson!