3 sales + marketing activities to tackle in 2025

Driving growth in 2025 means investing in the strategies that help you actively connect with prospects and drive deals forward.

Here are three key activities to prioritize in the new year.

Know what you’re selling (and who you’re selling it to)

As your company’s offerings evolve, it’s important to keep your content relevant and aligned with your capabilities and your audience’s needs.

Start by evaluating how your offerings and audience have changed.

-????????? What problems are you solving for customers today?

-????????? What outcomes and benefits matter most to them now?

-????????? What keeps customers coming back?

Use these insights to refine messaging and content—from your website to your pitch deck and talk track—so prospects clearly see how you meet their needs.

Cultivate brand awareneness

The more prospects know about who you are and what you do, the more likely they are to trust your brand and engage with you.

There’s no better time to start investing in building a strong brand presence.

-????????? Start by digging deep to understand your audience’s needs, goals and roadblocks.

-????????? Set up interviews and conduct social listening to learn what they’re excited about, what they’re struggling with and what they’re trying to achieve.

-????????? Leverage the information you find to create thoughtful blogs, social posts and newsletters that target their interests and spark new conversations.

This helps position your brand as knowledgeable, reliable and genuinely invested in its customers’ needs.

Keep building relationships

Targeted content is great for boosting visibility, but you also need to engage with your audience to build strong connections and expand your network.

Devote time to interacting with buyer networks, whether you’re leaving insightful comments on posts, sharing resources in online communities or collaborating with industry experts.

The key is to show up in your audience’s feed consistently and contribute to the conversations they’re already having.

With every interaction, you’re working towards building an audience that knows, likes and trusts you—making them more likely to consider you when the time is right.

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