3 Rules Every Social Media Marketer Needs to Know in 2019

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a flip side to social media websites. Due to a large number of people using social media every day — research suggests that 45 percent of the global population uses social media — reaching your target audience is challenging.

Customer Engagement Matters

When deciding to create a website, there’s a good chance that you anticipated building social media platforms for your business. The real question is whether you’ve considered how you are going to encourage customers to engage with your business. Building social proof is a great way to encourage customers to buy your product or service on-site, but it’s also a useful tool that you can use on your social media account.

As you build followers, there will be people who love your product. Share their posts and give them a quick thank you in your share or retweet. Consumers like having engaging interactions with businesses. The main reason engagement is so meaningful is it shows that you’re listening and you care.

Personalised Content Improves Conversions

Personalisation is one of the best ways to build rapport and boost conversions using social media. Consumers today yearn for a business that not only understands their pain points but offers solutions. There are several ways to implement personalisation when marketing on social media.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

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