3 Resources You Need to Start Planning for 2025

Hey there,

Fall is officially in the air here at our headquarters in Richmond, Virginia (though, we won’t be fooled, we know the temps won’t consistently dip until November!) and that means Q4 is right around the corner. Sorry for the jump scare, but it’s true! And with Q4 comes the reality that 2025 will be here before we know it. Whether you’ve already started planning, are gearing up to begin planning, or are now panicked that you need to make a plan to make a plan, check out these resources to help you put your best foot forward in 2025:

• Post-Covid Customer Priorities
• The Digital Marketing Budget Blueprint
• [Video] WTF, Google?!

Now, for the good stuff. From recent headlines in innovations and trends to the nitty-gritty technical deep dives, we’re focusing on what really matters.

View our blog for more.

How to Improve Core Web Vitals Using Google Pagespeed Insights

Users may bail on your website if it takes too long to load, so it is important to know the best practices for site speed. Learn more.? – Christopher A. LaRoche , Director of SMB Solutions, Workshop Digital

Guide: 5 Ways to Use AI to Increase Efficiency

AI tools can be helpful - if you know how to use them correctly. Check out 5 ways to use AI to increase efficiency. – Amy Blum , Senior Paid Media Manager, Workshop Digital

Are Multi-Touch Attribution Models More Effective Than Last-Touch?

What's the difference between multi-touch and last-touch attribution models? Learn what's right for your campaigns. – Workshop Digital

The 2025 Manufacturing Digital Marketing Playbook

We’ve outlined multiple optimization strategies for lead identification, engagement, and tracking for you to start putting to use. Find out how your manufacturing business can:

This playbook will help you:

• See where leading marketers are focusing their efforts
• Assess industry averages for marketing team sizes and budgets
• Identify where marketing can have a positive impact beyond sales
• Establish the right KPIs for your sales funnel for maximum ROI

Get The Playbook Here

That’s all for this edition of Shop Talk. We’ll see you in 2 weeks!