3 Resources to create a Digital Marketing Portfolio

Doesn’t matter if you are a new grad or an expert in the Digital Marketing field with many years of work experience. A portfolio is very important to show all of your skills, qualifications, and expertise.?

I started my Digital Marketing Career a few years ago when a couple of posts weekly were enough to catch the attention of the audience and convert them to effective results with my clients,? but in the last years the rules of the game have been changed, today, every single day tons of content is generated and uploaded to the web. New and more complex tools have been developed to create,? measure, and deliver the marketing campaigns in the right way to stand out over the competitors.

In my entire career, I collaborated on more than 500 projects around the world. My Facebook Page was sufficient to attract new clients and show my skills but is no longer enough. After spending tons of time diving into the web looking for a proper guide on how to create a personal website portfolio, finally, I found the best platform for Digital Marketing Professionals,? Acadium! This is the most complete platform for Digital Marketers around the web, you'll find a lot of articles and resources related to the Digital Marketing field.

Your Digital Marketing Portfolio should include a compilation of your best work, case studies, projects, collaborations, etc. This portfolio needs to have a few elements like a short bio, resume, contact details, a collection of your latest best work, challenges you’ve overcome, testimonials, your contact information, your logo, academic awards, education, and a brief bio.

Building your online portfolio could be confusing in which elements to include and not to include. In this article, I’m sharing 3 guided resources, the ones I used from Acadium to build my digital marketing portfolio:

• How a professional portfolio can help you get better jobs and bigger clients.

In this first article, I found complete research and a contrasting comparison between a professional portfolio vs resume, also analyzing in-depth a few elements of why we require a Professional portfolio in today’s world like the value, repeatability, and transferability.

In addition, by this article, I discovered and started using the platform Mural! To start creating my portfolio with this amazing tool. Acadium is in partnership with Mural, which is the easiest and friendly way to create a professional portfolio.

• Create an impressive online marketing portfolio. ?

?Following this, I used this article to discover which elements should I include in my portfolio, it describes and explains in detail those elements. The elements to consider are the following:

1. Work samples (social media, content marketing, copywriting, video marketing, email marketing, SEO, & influencer marketing)
2. Context (in this part, we should include context about the project)
3. Results (we will indicate the results achieved in each project)

• 3 Things to include on your Marketing Portfolio

Finally, the third resource to share in this article is a 2:07 minutes video where Devesh Tilokani former growth team from Acadium, is explaining the 3 things to include in your marketing portfolio, this video provides a quick mention of the same points mentioned in the second point. This video is only necessary if you need to affirm the article through an audiovisual explanation media.?

In conclusion, creating your marketing portfolio can be overwhelming and confusing because you can find a lot of content information and multiple opinions on the web discussing why we should create, what elements include or not. But don’t worry, in Acadium, you’ll find the right elements to build your Digital Marketing Portfolio and career in the right way, don’t hesitate to sign in and visit Acadium blog for additional resources.

Article by: Ben Lopez

www.dhirubhai.net/in/benlopezra/