??3 red flags in guest satisfaction
Did you know an increase of 1 point (on a 5-point scale) in a property's review ratings can result in an 11% increase in the daily room rate?
The importance of guest satisfaction speaks for itself. If your guests are not happy, it will reflect on your reviews and ratings, bringing a bad reputation to your property.
Let's explore 3 common red flags in guest satisfaction you might want to avoid
?? Having email as the only communication channel
Are some of your emails left unopened by your guests? One reason may be that they simply don't use email that much. They might prefer WhatsApp or SMS more. The key is that you need to provide them with options.
?? Providing the same experience for every guest
Guests' behaviours and preferences have evolved, and nowadays many are looking for extra personalization. If you can't cater differently depending on their preferences, you are not offering that "extra" that will make you stand out from the competition.?
?? Providing a boring and careless guest journey
You confirm the reservation and then disappear until it's time to check in. What value are you giving to guests? You are not making it worth it to remember you. You can increase satisfaction by adding touchpoints that add direct value to them.?
A webinar co-hosted with Apaleo??
Guest Journey Strategy: How to optimize efforts & maximize revenue
Join our March webinar, co-hosted with our partner Apaleo , as we explore how to build an effective guest journey without compromising staff's time.
You should attend if you want to know:
?? Sign up here
3 ways Bookboost helps increase direct bookings?
Direct bookings have become practically a science among hoteliers. Because while OTAs give you great exposure, they also have limitations, which means you can't be 100% dependent on them.
At Bookboost, we know how important this is and these are 3 ways we are helping hoteliers around the world to increase their direct revenue.
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1.?An immediate source of answers and help to make a booking
Our Unified Inbox and Website Messenger, help staff to offer their website visitors instant guidance and quick answers to all their questions to make bookings happen faster.
2.?Discount campaign to OTA bookers
With our Multi-Channel CRM, hotels can identify and communicate directly with their OTA bookers, offering discounts for booking directly on their second visit.
3.?Multi-channel and segmentation to increase satisfaction and word-of-mouth
Bookboost helps hoteliers to communicate using the guests’ preferred channels and sending hyper-personalised messages. If guests are satisfied, they will talk about it with their circle of influence and create the best kind of marketing.
Who are the tech-savvy travellers and how do you reach them?
Tech-savvy travellers are a new breed of travellers that are mostly millennials and Gen Z, who utilize technology extensively during their travel journey.?
They're quick, informed and always look for authentic travel experiences. They want real customer reviews and customer photos to get a true picture of the hotel.
If you want to accommodate this new generation of travellers, here are a few tips that can be helpful.
???Make sure to appear in the channels where they are?
To effectively reach tech-savvy travellers, it is crucial to establish a presence in the platforms and channels where they spend their time. This younger generation of travellers trusts recommendations from influencers and advice from friends and family more than anything else.
??? Use tech tools to give them a first look at the hotel
Another powerful way to captivate tech-savvy travellers is by utilising 360-degree pics or videos on your website. This will help you to provide a kind of content that OTAs can’t support since these immersive visuals provide an authentic and realistic representation of your hotel.
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