3 reasons your marketing doesn't work

The number one thing I've experienced in running full-service digital agencies for the last 19 years is...skepticism.

Most of the founders I've worked with over the years have had many war stories about marketing initiatives that have gone nowhere.

Even though the stories I hear vary, they real issues usually fall into 3 buckets.

Lack of a real strategy

I like to say often, "TikTok is not a strategy". Founders today can fall into the trap of chasing the hot new thing and believing it's a strategy.

There will always be a new social platform, tech, or something that claims to be the magic bullet. The truth is that everything could work or not work depending on the overarching strategy, brand strengths, customer match, etc.

There is way more that goes into successful marketing than half-heartedly throwing some budget, effort, and specialist at the newest trend.

A real strategy has 3 components.

1. Leveraging your brand's unique value proposition, values, and strengths
2. Speaking directly to your best customer's heartfelt needs
3. Built within a map that leads prospects from stranger to prospect to customer to brand advocate

Most marketing today is just random activity lacking a comprehensive plan.

No understanding of success...or failure

The data should dictate what works and what doesn't. I've been consulting brands large and small for almost 20 years. I've personally managed many 100's of millions of dollars in ad spend. I've helped influence billions in revenue.

And it doesn't matter.

At the end of the day, my advice should drive results. My pedigree doesn't matter without the results.

But, almost all businesses I get to review have absolutely no clear and accurate way of measuring their success.

If they do have data is only a vanity metric. Clicks, likes, views, etc. You can't make payroll with "likes". These vanity metrics do play a part in the revenue of the company, but how.

That's the question you need to answer to be successful in marketing.

When you're a hammer

One of the most common errors founders make today in marketing executing is hiring a hammer to cut lumber.

Marketing is extremely nuanced and hiring someone who's great at social media doesn't mean they build a landing page, write copy, or pull reports.

When a company gets started with building a marketing team they usually do just that. They find someone who's good at one thing and let them run everything.

This is the ultimate recipe for disaster. Results will suffer and your team member will feel defeated because they don't get to do what they do best.

The overwhelming number one example of this is in strategic development. People who are great in a marketing discipline very rarely are good at building strategies.

It's a completely different skill set and should be left to the experts.

A great strategist can help you not only build out what to do, but show you the team to do it.

Get a strategist

This happens to be my core competency. I've been building full path-to-purchase marketing strategies for some of the world's best brands for almost 20 years.

I'm not even going to attempt sell you my consulting services right now. Why? Because it's way too expensive and you won't understand the value...yet.

So, I want to offer you something that will give you the major benefit of my strategic philosophy for chump change.

I have an online program called The Intent Method. I usually charge $997 but I'm discounting it for you for only $97.

Check it out.

https://go.intentcompany.com/im

Let's get it!, Billy