3 Reasons Your Field Trials Aren't Working Anymore

In today’s agriculture industry, relying on outdated methods for field trials is a recipe for missed opportunities. Too often, agribusinesses launch a product, collect a few data points, and hope it’s enough to make critical commercial decisions. But mediocre field trials aren’t good enough in today’s competitive market.

Here are three reasons why your current approach to field trials may be holding your business back—and how you can change that.

1. Incomplete Data Leads to Incomplete Decisions

Many companies are making major commercial decisions based on incomplete data. Large-scale field trials might collect some useful information, but it’s often patchy and leaves critical gaps. These gaps could be anything from missing insight on how products perform in different soil types to a lack of understanding on how weather variations affect outcomes.

Without the full picture, businesses take unnecessary risks. They might target the wrong markets, introduce products in areas where they won't perform well, or make costly decisions based on limited data.

2. It’s More Than Just Data—It’s About Using It

Collecting data isn’t the only challenge—it’s knowing how to use that data effectively. You need to look beyond the numbers and understand what they are telling you. Far too many businesses focus on gathering lots of data points, without making sure that the data leads to clear, actionable insights.

Whether you’re determining how to market your product, planning your next sales cycle, or refining your go-to-market strategy, you need to understand the trends and patterns behind the numbers. Only then can you apply the knowledge effectively to improve decision-making and optimize results.

3. Relying on Traditional Methods Doesn’t Cut It Anymore

The agricultural industry has evolved, and so have the challenges agribusinesses face. Relying on traditional methods of data collection and analysis—often disjointed and incomplete—leaves you at a disadvantage in a market where real-time information is key to staying ahead.

To succeed in the current landscape, agribusinesses need access to a platform that can pull together multiple data sources—whether it’s machine data, weather, soil, or satellite imagery—into one cohesive view. By integrating all these data points, businesses can make smarter, faster decisions that are rooted in real-time, reliable information.

What’s the Solution?

This is where INVISION comes in. Recently awarded “AgTech Innovation of the Year”, INVISION was created to provide a complete, holistic view of field trials. It’s more than just a data collection tool—it helps agribusinesses bring together scattered information and make sense of it, enabling better, informed decisions.

As Randall Barker , CEO of INTENT, explains:

“We built INVISION to give agribusinesses the full picture—not just pieces of it—so they can make decisions that lead to real success.”

INTENT also offers full project management support, acting as an extension of your team to ensure that everything runs smoothly, from farmer recruitment to field visits to data analysis. Whether you need help managing multiple trials or optimizing your processes, our team is here to support you every step of the way.

?

Don’t Settle for Mediocre Trials

If your business is still relying on incomplete data from mediocre trials, it’s time to rethink your approach. The companies that will thrive are the ones that learn to predict, plan, and act with a full set of reliable information. Don’t let mediocre trials hold your business back—step into the future with INVISION and INTENT, and start making smarter, more informed decisions.