3 reasons you should be using email marketing
6th Ave Storytelling
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1) Escaping the algorithm
While we love the power of social media, we’ve seen too many brands that focus solely on it. This is a problem because you don’t own your social media followers, the platform does. You’re limited by whatever the new algorithm is and the fact that posts can disappear and get lost in endless scrolling.
2) Getting seen consistently
The most common resistance to email marketing is the worry that people’s inboxes are so flooded with emails that they won’t sign up. But if you hook them with something they want, and continue providing highly valuable content, people will trust your brand and read your emails. Plus, email content isn’t fleeting like it would be elsewhere. You are in their inbox—a personal and often-checked place for most folks.
3) Segmentation
Email is a marketing platform that allows you to segment and personalize content so that each person is receiving content tailored specifically to them. It’s all about providing the right content to the right audience at the right time. This may take a bit more work, but it’ll pay off. In fact, a study from the Data and Marketing Association (DMA) found that 77% of email ROI came from segmented and targeted emails.
Learn how Storytelling does email marketing differently and how our strategic campaigns will provide value to your audience. Let's talk!