3 reasons you need to create more thought leadership video content - especially during a recession

Thought leadership videos are short video content pieces that showcase an expert's unique insights and perspectives on a particular topic.

These videos aim to establish the speaker as a thought leader in their industry, demonstrating their expertise and thought process on a specific subject. Thought leadership videos can be used to educate and inform viewers, to share industry insights and trends, or to simply provide an opportunity for the thought leader to share their ideas and opinions. Thought leadership videos are a powerful tool for businesses, entrepreneurs, and individuals looking to establish their brand and position themselves as thought leaders in their respective industries.

Reasons to use thought leadership videos?

1. Establishing authority and credibility: Thought leadership videos allow you to showcase your expertise and knowledge in a particular field or industry, helping to establish you or your company as a trusted authority and credible source of information.
2. Building relationships and trust: By creating thought leadership videos, you can connect with your target audience on a deeper level and build trust through the sharing of valuable insights and information.
3. Differentiation: In a recession, businesses may be cutting back on marketing budgets, but creating thought leadership videos can be an effective way to differentiate yourself from your competitors and stand out in a crowded market.

What types of thought leadership videos should I use?

There are several types of thought leadership videos that you can use to showcase your expertise and connect with your target audience:

1. Expert interviews: Interview industry experts or thought leaders in your field to share their insights and perspectives on relevant topics.
2. How-to tutorials: Create step-by-step tutorials that demonstrate your knowledge and skills in a particular area.
3. Webinars: Host live or pre-recorded webinars to share your expertise on a specific topic and engage with your audience through Q&A sessions.
4. Case studies: Share real-life examples of how your company has helped clients solve a specific problem or achieve a particular goal.
5. Explainer videos: Use animated or live-action videos to explain complex concepts or industry trends in an easy-to-understand way.
6. Company culture and behind the scenes: Showcase your company culture, team and behind the scenes footage to give a glimpse of what it's like to work with you.

It's important to keep in mind that a combination of different types of videos will give a good balance and reach different audience preferences.

How do I create thought leadership videos?

Here are some steps you can take to create thought leadership videos:

1. Identify your target audience: Understand who you are trying to reach with your thought leadership videos and what their pain points, interests and concerns are.
2. Choose a topic: Select a topic that is relevant to your target audience and aligns with your area of expertise.
3. Research and prepare: Gather information and research the topic thoroughly to ensure that you are providing accurate and valuable insights.
4. Script and storyboard: Write a script that clearly and effectively communicates your message and storyboard the visual elements of your video.
5. Record and edit: Use a high-quality camera and microphone to record your video, and then edit the footage to create a polished final product.
6. Optimize for SEO and distribution: Optimize your video for search engines by including relevant keywords in the title, description and tags. And then distribute the video on your website, social media channels, video hosting platforms, and other relevant online channels.
7. Engage with your audience: Encourage feedback and engagement by promoting your video on social media, responding to comments and sharing additional resources.

It is also important to keep in mind that in order to create an effective thought leadership video, it's important to have a clear and consistent message, a good production quality and a strong call to action.

If you need help with your video strategy please get in touch!