3 Reasons Why Your Next Great Idea May Just Die

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Let’s dive in….

I remember the excitement I felt as a child when I won a goldfish at the fair for hitting the target a few times with some toy arrows.

(Photo by Sri Lanka on Unsplash)

We took it home, found a bowl for it and looked forward to a long and happy life together.

Unfortunately, within a few days it had departed to goldfish heaven... I’m not sure who looked sadder, us or the fish?

(Photo by Julieann Ragojo on Unsplash)

They were always tough little things to keep alive.

Business ideas can be a bit like that. Just as quickly as you get an idea home, it can fade and die if you allow it to.

What happened to that great idea?

I was listening to a podcast from 2016, recently.

The guy who was being interviewed had great passion in his voice. He was really excited about a new idea he had for helping people. It was an app and it sounded fantastic - with a great purpose.

Because I was interested in checking the app out, I clicked through to the website. That’s when the disappointment started.

The app website looked really dated. Some of the links were dead. It certainly didn’t reflect either the guy’s passion or his idea.

I thought “what happened to that great idea?”

Even great ideas can die…

(Photo by Julieann Ragojo on Unsplash)

All that passion the guy had for an app that would help him reach his big mission for the world.

And within three years, he’d seemingly let it die?

I don’t know what he’s doing now but he clearly hasn’t been able to follow through with his ambitions.

It got me wondering: Why do good ideas die? Why do people let great business ideas go to waste?

It comes down to three main reasons.

Three reasons why good ideas die… 

(Image by Gerhard Gellinger from Pixabay)

When we have passion, enthusiasm and excitement inside for anything, we’re met with three inner (and outer) obstacles:

1.      Fear - thinking about what could happen; being scared of the unknown and allowing this obstacle to become greater than the goal we have in front of us. It leads to inactivity.

2.      Doubt - this comes in many guises. In our own mind, we have to battle financial doubts, time doubts, energy doubts. These are the internal ones. Then there are external doubts that are not be underestimated: when the people we’re connected to unconsciously and unintentionally undermine us and doubt us. This is sometimes because of inner envy that they’re not able to do the types of things that you are; they’re not thinking as big; your efforts are an uncomfortable reminder of their own deficiency, so they react against it and try to bring you down.

3.      Resistance - what actions are you willing to take or not willing to take by virtue of the comfort zone you’re in? Having to get up an hour earlier or stay half an hour later in the office could seem impossible for some people; having to sell to people and face rejection could be too tough for others. The voice of resistance is always there when you want to take an action.

Don’t sabotage your own ideas!

(Image by John Hain from Pixabay)

The three dangers to bringing ideas to fruition are very real. Each one can make it seem like it’s just easier to give up than to show up.

But they’re all within your control.

You can overcome fear, doubt, and resistance - or you can succumb to them and sabotage your own ideas and let them die like the guy in the podcast.

Your business is a reflection of you. A business doesn’t fail; we fail as business owners because we don’t do what we know will keep the business growing, thriving, and expanding.

Great ideas require great action or they will die.

So rise above the fear, doubt, and resistance and we’ll see you at the top!

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