3 reasons why your business should be blogging

No matter how busy your business is, or how strong your social media presence may be, you can’t ignore the fact that a company blog makes up a vital part of any business’s digital marketing strategy. Although maintaining a blog undoubtedly takes a lot of time and effort, it’s a fantastic way to show what your company has to offer and why it’s unique, strengthening your brand and improving SEO. Read on to find out more about why your business should be blogging.

1. It helps to improve your ranking in search results

With competition so fierce, you want to ensure your site appears at the very top of search results. Regularly publishing fresh, SEO-friendly content will keep your site up to date and therefore boost its ranking.

Making sure your content is high quality will also encourage other bloggers or businesses to link to your blog, creating strong backlinks. This further improves SEO, while establishing you as an authority in your field.

2. Show off your products, services and business without overselling

A company blog allows your customers to find out more about what your business has to offer without the need to employ aggressive sales tactics that some people may find off-putting. You can write about new products or services and make customers aware of special offers while providing relevant advice posts and guides that they will find genuinely insightful and helpful.

Additionally, by providing the opportunity for comment, you enable customers to engage with your business and receive a quick response to their queries, which further builds loyalty.

3. Strengthen your brand and customer connections

You can use blogging to tell your business’s unique story and demonstrate what’s important to the people behind it, strengthening your brand in the process. For instance, you could talk about your business’s fundraising efforts while showing why a certain charity is particularly important to you, or provide an in-depth backstory illustrating the causes your ethical business supports.

Showing the human side to your business will encourage customers to emotionally invest in your brand and connect with your company on a more personal level. If you want to find out more about creating a blog and how your business would benefit, contact Mark 2 Creative.

Mark Buckingham is a partner with Mark 2 Creative; a dynamic Sydney based integrated marketing agency. They are experts in branding and digital delivery, and are able to seamlessly merge the two disciplines together to deliver cutting edge solutions that set them apart from the competition. their imaginative and innovative approach provides clients with a real presence in their marketplace that gives them exactly what they need from their marketing – more business.