3 REASONS WHY YOUR BUSINESS NEEDS TO BE ON SOCIAL MEDIA

If I’ve said it once, I’ve said it a hundred times! The use of social media for your business is not only important, but it’s also completely necessary if you want to stay relevant in today’s day and age. In fact, if you don’t appear anywhere on social media, some may even argue that you aren’t a legit company. After all, it’s often one of the first places people look when they want to know more about a person, product, or business.

Social media is here to stay. And maybe you are already using it on a personal level, but if you aren’t using it for your business, you are missing the boat!

WHAT IS SOCIAL MEDIA?

Yes, it’s a social platform where people communicated and interact with friends. You probably know all the big ones. Instagram, Facebook, TikTok. But it’s also an essential marketing tool. People visit social media for catching up with friends, the latest and greatest information, and even news! And they are doing this worldwide, on a daily basis!

In fact, people who are active on social media are very highly influenced by what they find online as well. It has actual decision-influencing power! Think about it…have you ever purchased something based simply on an Instagram post??

THREE REASONS WHY

The benefits of good use of social media marketing are endless. It is one of the most powerful ways to expand your audience and engage with your customers, and you have the ability to directly affect your audience and their decision-making process via social media. But here are my top 3 reasons why your business needs to be on social media…right now!

1. Relationships - Social media gives you a chance to connect with, network with, and actually engage with people. You can get information and feedback directly from your customers which is huge! By talking with them and listening to them, you can make sure you are providing what it is your ideal customer is actually looking for.?
2. New Customers - Social media opens up a whole new world for you! Full of so many potential customers and different audiences that you may not be reaching otherwise.
3. Identity - Having a social media presence gives your customers more of an insight into who you are as a person or a brand. It gives them more background information and more engaging content that they may not otherwise get through something like a website alone.

AM I TOO LATE?

When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already too late to start. But guess what? It is NEVER too late to start. In fact, check out my podcast episode all about why no one is too old to start using social media! When it comes to marketing in the digital world, age should never hold you back!

And if you’re already on all of the social media giants, but feel like you are falling short, I have several great resources for you as well. 8 ways to improve your social media presence and how to make your small business's social media successsful.

Not to mention our team of Social Media experts ready and waiting to help you out with all your marketing needs. Reach out and let us know if we can lend a hand!