3 Reasons Why You Should Share Value on Social Media
JoVonne S. Walker MBA
Connecting businesses to strategy, grant resources and growth opportunities
#tiptuesday
Social Media is practically embedded in many things we do and I find it very beneficial to use as a platform for building success. One way for this success to happen, especially in the #startup and #entrepreneurship space, is by sharing value with your audience.
Here are three reasons why you should share:
1. Be known as an expert - showcase the expert that you are. If you are knowledgeable in a certain area, you can utilize the right #socialmedia platform to showcase your knowledge. Tell stories associated with your #brand, share failures, successes, etc. Develop a confidence that syncs with what you stand for and who you serve.
2. Do it for the people: it's all about #engagement and becoming a person that others get to know, like, and trust. Be open to talk, follow up, ask questions, and answer them. Like what other people are sharing, become interested in the people and in the things that they are doing. People will be more willing to work with you when you seem authentic and act as a real person ??. Keep this in mind, people don’t just buy the product or the service, they buy into the person who is providing the product and service. Also, you will become more comfortable speaking the language of your target audience because you are getting to know them and understanding what they like on a consistent basis.
3. Build #brandawareness. If you never share what you know, how do you expect people to work with ?????♀?? The moment you start sharing and telling people how you can solve problems by providing tips and facts, you will in fact build awareness that in turn helps to effectively scale your business.