3 reasons why you DON'T need a large social media audience to make sales effortlessly

Have you ever thought that you need more social media followers in order to make sales easier, faster, and more effortlessly?

If yes, you can now breathe a sigh of relief, because social media is fortunately not the only way to grow your audience, trust, and reputation, and make sales effortlessly.

If you want to make sales effortlessly and become the go-to expert in your field (or company), the most important things are:

1. Your audience trusts you and sees you as an authority.
2. You reach new dream clients consistently.
3. You stand out from others so that you don't get lost in the crowd.

Social media is a great tool (I use it myself). However, as you may have noticed, everyone else is using it too.?

This can lead to the following challenges:

?? When anyone can declare themselves an expert on social media, people become skeptical - how do I know if they are truly an expert if the only one saying so is themselves? This has made it increasingly challenging to build trust and authority through social media because anyone can say anything there, whether it's true or not.

?? Growing your audience solely by producing your own content can be slow and laborious. And in order to continue growing your sales and business, you need to constantly reach new people, not just sell to the same group of followers over and over again.

?? You may have noticed that almost all entrepreneurs and businesses in your industry are already on social media. If you're also just there, differentiating yourself becomes even more challenging.

Fortunately, by incorporating PR and earned media into your growth strategy, you can solve each of these problems.

1. With PR and earned media, you can quickly build trust and authority because, as mentioned, anyone can claim to be an expert on social media without any filter.?However, not everyone can get featured in newspapers, on morning news shows, or on the radio to share their story and expertise. If you're the one who gets into these channels, you'll immediately be seen as a top expert, and trust will be built quickly.?Because if you're not an industry expert, you won't get media coverage – journalists carefully choose their sources.
2. With PR and earned media, you can reach hundreds, thousands, tens of thousands, or even hundreds of thousands of people with just one piece of content that you don't even have to create yourself. This way, you can reach your dream customers, some of whom may become immediate paying customers (many of my clients have made thousands or even tens of thousands of euros in sales with just one media interview - more about this in future newsletters).?And if they don't become customers right away, they may become followers on social media, so you're still growing your audience and increasing sales opportunities.
3. As mentioned, everyone and their grandmother are on social media, which is great. But it can make it challenging to stand out.?

And very few entrepreneurs effectively, strategically, and consistently harness the power of PR and earned media. If you're the one who does, you immediately differentiate yourself from the crowd because you're doing something others aren't.

So, by all means, continue to leverage social media, but also make PR part of your strategy.

If you want to become the market leader in your industry and effortlessly attract your dream customers without cold contacting, as well as new opportunities (such as book deals, speaking engagements, investors)...

In that case, I have good news for you.

I offer you the opportunity to book a free Discovery Call with me, during which we'll create the steps for you to gain media visibility in the next 30 days.

And suppose it seems like we'd be a good match to work together so that you can become the market leader in your industry, attracting new opportunities (book deals, speaking engagements, investors), and premium customers effortlessly without cold contacting. In that case, we'll also discuss this possibility.

Book your Discovery Call now!

Taru