3 Reasons Why Some Websites Convert Better Than Others
Note: This newsletter entry is just a tiny part of the recently published original blog on Genetech’s website. The full blog is loaded with much more details, insights, examples + fixes.
Why is it that some websites attract customers effortlessly while others struggle??
There are great sites, for instance, from the ones we usually purchase from or refer to for any services. ?And then, there are those that leave us frustrated. We are hitting the back button before we even reach the second page. What’s the difference?
While product or service quality plays a role, much of the appeal lies in the design and functionality of the website itself. There are three key ingredients that consistently show up in high-converting websites, no matter the industry or audience.
1. Page Speed Optimization – Because Speed Sells
Did you know that 53% of mobile visitors leave a site that takes longer than three seconds to load? Imagine losing half of your potential customers before they’ve even seen what you have to offer.
Speed doesn’t just affect user experience—it directly impacts your SEO rankings. Search engines like Google prioritize fast-loading sites, meaning the quicker your site is, the better chance it has of ranking higher in search results.
A fast website equals more visibility and more sales. It’s that simple.
2. Website Accessibility – Reach Every User, Increase Conversions
If your site isn’t built for all users, you’re alienating a large audience, possibly 1.3 billion people worldwide.?
In 2017, a Florida supermarket giant was sued because its website was inaccessible to visually impaired users.?
The outcome? The brand had to overhaul its site and train employees to meet accessibility standards. This case isn't an isolated incident—digital or website accessibility lawsuits are on the rise, and they’re a wake-up call for businesses.
Most websites are built for the "average" user, but that approach leaves out millions of potential customers.?
An accessible design enhances the user experience for everyone, including differently-abled people, the elderly, and those in rural areas with slower internet. It also helps businesses avoid costly lawsuits and ensures compliance with regulations like the Americans with Disabilities Act (ADA).
37% of users will abandon a website if it has poor navigation, and 42% decide whether to stay within 10 seconds. Accessibility features like better color contrast, keyboard navigation, and descriptive alt text for images improve usability for all users, reducing bounce rates and increasing conversions.
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Website Accessibility is not just a nice-to-have—it's crucial for inclusivity and, importantly, for SEO rankings.
When a site is accessible, it’s easier to navigate for everyone—and easier navigation means more conversions.
3. Great UI and UX – Says it All
High-conversion websites stand out from the moment a visitor lands on them.?
Why? They combine great UX design with responsiveness across devices, accessibility, and fast load times.
Ever visit a website and feel lost? Maybe the menu is too cluttered, the buttons aren’t where you’d expect them, or the checkout process is confusing. Poor user experience (UX) is one of the biggest reasons potential buyers abandon websites.
A high-converting website makes the customer journey smooth and straightforward. From clear calls to action to an intuitive navigation bar, the path from landing page to purchase should feel effortless. Whether exploring your services, searching for products, or checking out, the fewer hurdles they face, the more likely they are to convert.
Think about it: the fewer clicks, the less confusion, the higher the chances of success.
Lacking Any of These?
These three factors—speed, accessibility, and user experience—are what set high-converting websites apart. If your site lacks any of these, you could be losing customers without even realizing it. But don’t worry—it’s never too late to make a change.
Want to learn more about what makes a website truly grow? Click here to read the full article and find actionable tips to improve your site today.
In the full story, you’ll find:?
P.S. The full story also has a detailed case study of how we helped one of our clients achieve a 150% increase in user registrations through speed, accessibility, and UX improvements. The full blog can be read here.
Ready to get started? We offer free audits for both page speed and accessibility. Let’s optimize your website together—reach out to us today!
Explore our services here: Website Accessibility, Page Speed Optimization, and Web Design and Development.