3 reasons why rewarding customers will increase revenue

Here are 3 reasons why customers just can’t resist a well-thought-out reward campaign.????

Want to learn more??Download our brand-new white paper: Rewards Pay Off.?

Reason 1: The dopamine effect

There’s a chemical in our brains called dopamine, also known as the feel-good neurotransmitter. It can be a marketer’s best friend. Neuroscientists have

determined that the reward process responds to the dopamine system. When you are rewarded, it creates an instant feeling of happiness.

Reason 2:??The principle of reciprocity

One of Robert Cialdini’s famous weapons of influence. It says that in many social situations we pay back what we received from others. That makes a gift an effective springboard for customer relationships. The deep-rooted feeling of obligation opens the door to new customers and increases loyalty.?

Reason 3:?Rewards drive?

According to the 2022 Customer Reward Barometer research 49% of people find reward programs sympathetic, enjoyable and fun to take part in. That makes a reward campaign an extremely effective tool in creating brand sympathy.?And empathy in customer experience will drive company success.

Need help getting started with your?customer reward strategy??

Download our white paper: Rewards Pay Off. It’s based on the 2022 Customer Reward Barometer research by Nielsen and BrandBase.?#bestadvice #marketing #learnings?#customerloyalty