3 Reasons Why QR Codes on Napkins are the Future of Marketing

"What are the best marketing strategies I should implement right now?”

It’s a question that any enterprise worth their salt has had to contemplate at one point or another, and if you’re here reading this article, you’re probably wondering the same thing.

NapkinAds pushes the envelope by integrating QR codes into napkins that are distributed across thousands of restaurants, giving you thousands of opportunities to connect with and grow your audience.

 1) QR codes are a gateway to first-party data.

 People worldwide are becoming more interested in protecting their privacy and data, making it increasingly difficult for brands to tap into what their communities are thinking and understand how best to serve their needs.

QR codes on napkins present a unique value proposition for data collection. With just a quick scan through a customer’s phone, a company could collect any number of data, such as the store where the codes were scanned, the time of day, and even the type of product purchased.

Instead, you could focus your efforts on creating a browser-based digital experience tailored to your specific needs, which requires no download time and doesn’t ask for precious space on people’s phones.

The beauty of QR codes is that they can be used to deliver a seamless digital experience that will entice the consumer and reward them for interacting without inconveniencing them.

While waiting for your food to come out at a restaurant, taking a few seconds to scan a napkin could earn you a nice discount at your favorite store or keep you entertained for a few minutes with minimal effort.

2) They’re a hassle-free experience for the consumer.

Few things are more cumbersome than being asked to use up your data to download yet another app on your phone that you’ll probably only open once just to redeem an offer. Not only are apps unappealing to your audience, but they’re also expensive and time-consuming to develop.

Instead, you could focus your efforts on creating a browser-based digital experience tailored to your specific needs, which requires no download time and doesn’t ask for precious space on people’s phones.

The beauty of QR codes is that they can be used to deliver a seamless digital experience that will entice the consumer and reward them for interacting without inconveniencing them.

While waiting for your food to come out at a restaurant, taking a few seconds to scan a napkin could earn you a nice discount at your favorite store or keep you entertained for a few minutes with minimal effort.

3) They encourage engagement and bolster your brand.

QR codes create an opportunity for organic interactions where consumers get to participate in a wide array of amusing experiences like watching videos, playing games, answering quizzes, and receiving rewards.

For instance, Tetra Pak, a multinational food company, has implemented unique QR codes on their packaging to direct their customers to a quiz, where they are educated on the conservation and sustainability efforts they lead.

Studies have shown that having customers engage with your brand positively influences their loyalty to your brand. So, in the case of Tetra Pak, providing customers with a positive learning experience allows them to develop a stronger connection with their audience.

NapkinAds presents an opportunity to educate your audience and have them engage with your brand and the products or services you provide in a way that will deeply resonate with them.