3 reasons why prospects think your prices are too expensive

"The price is just too expensive!" But is it really? ??

When it comes to pricing objections, there's ALWAYS more to the story.

That's why running a non-buyer survey is a core part of my voice-of-customer research process. And after conducting dozens of pricing objection explorations, I've seen a few common scenarios.

Here are my top 3 reasons why prospects say the price is too high.