3 Reasons why product market fit is one of the keys to growth beyond your wildest dreams within 30 days or less
1) Market Resonance
Think about a scenario, when something resonates with us, we connect with it on a very deep level and we like everything about that thing.
Brand & product resonance are the same. It indicates how well we relate to a specific brand or product and how intense our attachment is to it.
If that product is aligned with we want and need, we are going to be drawn to the brand and not only invest financially but we will also invest emotionally.
As said earlier, brand or product resonance describes the extent to which customers feel they are “in sync” with a brand or product.
Brand or product resonance can be measured in terms of four aspects:
Why brand resonance is important
When your brand achieves this resonance, you can connect with customers in a more profound way and may get the benefit of the doubt.
When customers feel resonated with a brand, they’ll continue to choose and incorporate the brand into their life.
With true brand resonance, you can gain significant brand equity, meaning strong customer engagement and loyalty.
That’s why a lot of people prefer Mac OS to Windows even though it’s much more expensive.
2) Deeper Insights
The insights that you gather from your clients and prospects is what will really turn the wheel for the development of your entire business.
By consistently feeding compelling, consistent and timely insight from research programmes you can shape the development of many aspects of your business and make it the best it can be possibly be.
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If you take something to market without testing it and seeing if your clients and prospects actually want the thing you are selling then you could be in store for a big wake up call!
It works exactly the same for your product/service, you may have lots of clients in multiple different niches & verticals being fulfilled in different ways and that is great.
The fact is though, to gain traction in any prospecting campaign you need to have an ideal client avatar that you are focusing on, this will mean that your messaging will resonate with that type of person and you will get the best possible open rates, response rates, close rates etc.
Using the insights that you have from current clients will catapult your campaign to success and mean that you can have a very cost efficient, reliable, consistent acquisition system that happens without you or without much effort at all!
3) Wild growth within 30 days or less
How is this relevant to you though?
It's relevant to everyone that wants to get extra ordinary results with their business development, most businesses are just bumbling along doing content, networking getting an odd referral here and there and making a living, hopefully!
If that is you and you are happy where you are then please close this article and don't think about it again.
If however you are looking to grow your business consistently and reliably then this is definitely for you!
When you look at the results of having an organic prospecting system in your business that works well, is optimised to one ideal client and resonates with that person in comparison to a cold email campaign, Linkedin, Facebook or Instagram campaign that are focused on whoever and everyone the difference in results is like night and day!
You will literally have a money printing machine in your business that will propel your business to the heights that you want it to get to.
You can spend money on ad's and get customers/clients on demand in the same way except that your acquisition cost is always going to be higher and you are at the mercy of the platform, if they have an algorithm change or a new IOS update comes out your costs are going to go through the roof.
If you know how you can literally start getting ROI from a prospecting campaign as quickly as 2 weeks which we have got for multiple clients and a couple of clients have almost made all their money back within 30 days a few times too, you just have to know how!
If you would like to chat with one of our growth consultants or you already are and haven't got your second call booked in, use the link below??
Helping founders and CEOs find their voice on LinkedIn | Personal Branding Strategist | Copywriter
2 年Nice of you to share.
VP of Sales at Belkins
2 年Awesome post Sean!
Building AI Conversion Intelligence for Ads. Owner @ Ad Hacks - 142k+ community. Booked over 15k sales appointments from paid social
2 年That looks interesting, thanks for sharing Sean!
Co-Founder & Chief Growth Officer @ ParkSmart | Business Builder | Growth Hacker
2 年Really love reading your post Sean!