3 Reasons Why Growth Hacking is more than Digital Marketing

Have you ever considered what makes growth hacking different from digital marketing? Is it the process? The product? The tools? Or the mindset?

The basic difference is that Growth hacking is a process that involves rapid experimentation across several different marketing channels, with the aim to identify the most efficient and resourceful ways to develop a business. Digital marketing, on the other hand, is a process that involves the marketing of products or services over the web by means of digital technologies. But there is more to it than just that. 

Here, we discuss the 3 reasons why Growth Hacking is more than Digital Marketing.

1. Mindset, Mindset, Mindset

The rule behind growth hacking is plain and simple. Growth hacking mainly involves the right mindset of growth. It requires you to set free your imagination. For this reason, we say that growth hacking is less of a skill set and more of a mindset. Within digital marketing, you need to learn the skills ensuring that you will turn out to be a marketer, whereas growth hacking involves the growth mindset.

2. Collaboration

Traditionally, the digital marketing team has been responsible for the promotion of products. This team manages its own area without intermingling. On the other hand, growth hackers collaborate with different departments to make sure the combined business growth goals are alike. Your work environment provides you with opportunities to rise further. You′ll find creative tools for automation, innovative ways for team collaboration, and all the materials to utilize the growth hacking mindset if you collaborate with departments within your organization. Continuous growth can emerge out of dedication to act fast on the issues that haven’t even been raised yet. By means of effective collaboration within the entire organization, growth hacking can be applied to new product improvement and also to the continuous development of existing products.

3. Money doesn’t always equal results

The presence of a huge budget doesn’t always link to a successful campaign. Unlike digital marketing, growth hackers employ narrow resources to create a huge impact. A growth hacker is a person with innovative ideas, systematic skills, and resilience. They do not fear failure and are constantly experimenting. The key difference between growth hacking and digital marketing is the real fact that digital marketing involves branding and positioning of the organization, but growth hacking entails the process of testing out different proposals and rapid experimentation. Growth hacking can influence your business to grow to the next level, and without any need to spend a lot of money.

So in view of the above-mentioned facts, and in comparison to digital marketing, the basic nature of growth hacking is that it allows any businesses to resourcefully overcome hurdles, so as to perfectly get to their target audience, keep experimenting, and growing.

Find out more about Growth Hacking at: The Talent Institute.

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