3 Reasons Why Editors Make Your Business Better

You might think hiring an editor is a luxury.

Surely you can rely on tools like Grammarly and save on the cost of a contractor…right?

While editing tools are important, actual editors do far more than just find spelling mistakes or suggest basic wording changes.?

Let’s take an example.

A Tale of Two Emails

Say you get sales emails from two different companies in the same industry.?

The first contains several spelling errors, is nothing more than a giant, hard-to-read wall of text, and leaves you wondering what the next step of doing business with them might be.?

The second is well-written, formatted perfectly to read on your phone, and clearly indicates what you should do next if you're interested in their services.?

All else being equal, which company is more likely to get your business? I’d put a lot of money down on the second option—and I bet you would too.

My friends, that is the value of an editor.

Why Top Companies Hire Editors

Many of the top-performing companies already know this, which is why they heavily utilize editors.?

They know editors are essential to getting the most value out of a piece of content, and they aren’t afraid to spend the money to land a good one.

Here are three reasons why:

1. Editors help you educate your customer base

If your writing is confusing and wordy, it will frustrate your readers. And if your readers are frustrated, they'll just go somewhere else.?

If you want customers to understand what you are selling or why they should buy from you, you need crisp, clear copy that explains how your product or service will benefit them.

Your readers should walk away from your content knowing exactly what problem you can solve for them.

In short, you want educated buyers.

Editors ensure your content is relevant, understandable, and to the point. They eliminate what’s unnecessary, clarify what’s confusing, and augment what’s already clear.

That means your readers will walk away from your content knowing exactly what problem you can solve for them.

2. Editors help you establish credibility?

You want people to trust you and believe your company can provide value to them.?

When you have your content dialed in, it builds this trust. You are demonstrating to the world that you know what you're talking about and you’ve taken the time to get your messaging right.

When you care about the quality of your content, it shows you care about the quality of everything else in your business.

Simply put, it shows that you are professional—that you take every aspect of your business seriously.

This makes your editor an extremely important business partner. You are the expert at what you do; they are the expert at conveying that message to your potential customers.

3. Editors get you more business

People are constantly bombarded by so many messages that they can’t possibly read or listen to everything that comes their way.

They only really pay attention to the things that catch their eye.

But that’s actually good news because if you can consistently create high-quality content, you will stand out from the crowd. People will sit up and take notice.

The more dialed in your content is, the more leads and sales you’ll see as a result.

And when they do, they’ll be more likely to think of you as someone capable of doing great work for them.

Editors know how to take good content and make it great. They know what’s eye-catching and what still needs to be refined. And they can use that know-how to take your content to the next level.

The more dialed in your content is, the more leads and sales you’ll see—and an editor can help make that a reality.

A Critical Component of Success

An editor is a powerful partner in your business’s success. They give your customers a better experience, set you up as the expert, and help you get more business.

So while you may be tempted to cut costs by sticking with Grammarly, I’d encourage you to consider working with an expert. Having the right editor on your team can be a tremendous asset and a vital part of your business’s success.

Need help leveling up the quality of your emails, blog, or newsletter to get better results through the power of editing? We can help. Book a call today!