3 Reasons for Sales & Marketing to choose Salesforce Engage

Salesforce Engage in a nutshell??

Salesforce Engage is a Pardot product for marketers and sales managers "building a bridge" between them giving transparency to the sales and marketing. The key point is that Salesforce Engage lets marketers share content and materials with sales to boost the company’s selling power and thus accelerate and facilitate close deals processes.????

Pains to close??

??Let’s be honest. Sales managers and marketers do not always work effectively together. Thus, providing the growth of missed opportunities, as well as tension and dissatisfaction between departments. It’s difficult to achieve transparency between both departments and deliver information in the right way and on time.???

How does Salesforce Engagement work????

Let’s speak about the capabilities of the solution through the sales manager journey using Salesforce Engagement.??????

When prospects engage with email, campaign, or website sales team receives real-time alerts on the phone or desktop. Now they see who is the right lead to connect with and exactly at what time it has to be done. Sales managers can find all information about the lead on one dashboard which includes detailed engagement history. Then send a personalized email approved by marketers. Finally, track emails from Outlook or Gmail with leads score engagement history. And add a prospect to a nurture campaign if the purchase has not been done.????

So, why do Sales & Marketing choose?

We highlight key reasons for sales and marketing departments to choose:??

? Firstly, with Salesforce Engage sales managers can auto-send personalized and targeted emails. They just select the right email template from the library that marketers have already created, added, and approved. As the result – personalized interaction in a fast and easy way is achieved by sales & marketing synergy.????

? Secondly, if a lead still hasn’t purchased the product or service Salesforce Engage can provide nurturing - subsequent interaction with a prospect - as a solution not to lose an opportunity to close the sale. The result - the “fight” for the closed deal continues through sales & marketing cooperation.??????

? Thirdly, automation by Salesforce Engage makes it easier to understand the whole engagement process with a prospect. There is an engagement history that is tracked in Salesforce giving the view of the behaviours and interests of a prospect. In addition, dashboards can help sales managers to track and manage engagement metrics. The final result – deep understanding and analysis by sales & marketing departments powers.?????

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