3 reasons hospitals are concerned about improving content
Crystal Hammon, ABC, MLS, RYT
Seminarian | Freelance Writer | Content Marketer | Storyteller
As recently as 2012, 74 percent of U.S. hospitals were not sharing original content in social media. Today, the exact opposite is true. That says something about the pace of change. An overwhelming majority of hospitals are participating now, but it’s less clear whether social platforms are being used effectively to improve market share, interact with patients, increase profits, gather information or achieve their missions.
Is it possible that we have spent too much time and space on corporate announcements and fluffy content that’s easy to produce, but doesn’t benefit or move patients? Healthcare marketers who take time to carefully plan their content strategies, drawing on knowledge across the organization, are in a position to change those dynamics.
Here’s why hospitals and healthcare organizations are striving to create better content.
Dedicated Marketing Professional | Digital Marketing | SEO | Project Manager
8 年Insightful find Crystal! Notable quote for me: "Ninety percent of millennials (Source: Search Engine Watch) trust their social networks to share credible health information."