3 Reasons Every Brand Needs a Creative Director

Creative directors bring a unique set of skills to any brand or company. Brands will often outsource a creative director that specializes in the kind of campaign their wanting to execute. With their creative vision, they can elevate a brand’s ad through design, execution, and management. Here are three key reasons why every brand needs a creative director.

1.????Project Management: A creative director is responsible for managing the overall project. They work with the art, marketing, and communication departments. The creative director will then source a creative team for the project, which could include photographers, videographers, stylists, writers, models and other professionals necessary for the project. During the campaign shoot, the creative director will direct the talent, style props, and oversee the overall creative process.

2.????Creative Expertise: For an upcoming shoot, they will come up with the overall creative strategy for the campaign. Creative directors are typically “big picture thinkers” that can come up with many original ideas to tell the brand’s story. They create a treatment for the shoot, which is an outline that contains the storyboard, script, and conceptual ideas.

3.????Brand Voice: A great creative director will be able to portray the brand’s voice in the campaign. They will make sure the ad fits within the company’s values, aesthetic, and personality. The brand and creative director will often conduct market research on how to best advertise the product being featured.

Outside of the communication and ad shoot, they also manage the campaign’s budget and book the venue for the shoot. If interested in Chronicle Agency’s creative direction, connect with us here: https://www.chroniclesagency.com/connectwithus?