3 Reasons to Build A Personal Brand
Doug Kennedy
I help founders and C-level executives find their voice and build their personal brand | LinkedIn ghostwriter and content strategist
As an executive or founder, you play a crucial role in shaping your company's image and reputation. While it's important to focus on building and promoting your company's brand, it's equally important to develop your own personal brand on LinkedIn.
Now, I'm going to warn you. Brand building is not easy. Many times when I talk to people who are interested in building a personal brand, there are typically using it as a band aid for an existing issue (i.e. getting just a few more leads). After the goal is achieved, they pull the plug.
THAT'S A BIG MISTAKE.
First, do the deep work to solve the issue.
But then understand that when you start to build a personal brand, it goes far beyond your goals for the next 1-3 months. Instead you are investing in so much more. If you do it right, after 4-6 months you'll start getting a steady stream of leads and opportunities. After 1-2 years, you'll be mind-blown by what can happen.
So, without further ado, here are 3 reasons to build a personal brand.
Having a strong personal brand on LinkedIn can help you establish yourself as an industry thought leader. By sharing valuable insights, industry news, and your own experiences, you can demonstrate your expertise and knowledge in your field. This can help you gain visibility, increase your network, and ultimately, establish yourself as a trusted resource for others in your industry.
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2. Build Credibility and Trust
Having a personal brand on LinkedIn can help you build credibility and trust with your target audience. By sharing your experiences and insights, you can show your personality, values, and passion for your work. This can help build rapport and trust with your target audience and ultimately, position you as a trustworthy resource.
3. Drive New Business Opportunities
By establishing yourself as an industry thought leader and building credibility and trust with your target audience, you can ultimately drive new business opportunities for your company. When people view you as a trusted resource, they are more likely to seek out your products or services and recommend them to others.
I guarantee that once you start this journey, you won't regret it. The key is to remain strong and consistent, adjusting along the way. Oh, and have fun.
Need help? Send me a DM so we can set up a time to chat.
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CEO of Adlib Unlimited | Positioning B2B Healthcare Brands as Category Leaders in Care
1 年If you see brand building as a bandaid, you may soon need a tourniquet ??
Email Strategist + Copywriter. I help coaches maximize profit from their email list. Building my personal brand and sharing everything I learn.
1 年Great read Doug Building a personal brand is like creating your own unique identity in the world.
On a mission to develop authentic leaders, build strong cultures, and help others realize the life they want
1 年Great piece Doug!
Wellness Coach | Conquer your stress, burnout, anxiety and unhappiness, I guide you to a happier, calmer life .| Custom 1:1 programs | Corporate trainings | 25+ Years as Corporate & Educational Trainer| Message me now!
1 年This is really helpful thank you Doug Kennedy
daily-ish musings on health, healing, & the human experience
1 年A personal brand= building a virtual reputation. I am just getting to know you, but I already know you are the GO TO beard guy :)