3 Reason Why you Must need an Optimized Facebook Pixel

Facebook Pixel

What is it ?

It is a code that Facebook provides you through Facebook Ads Manager, a tool that allows you to INVEST in Paid Advertising in Ig and Facebook, located in a part of Facebook on your website.

What is it for?

Report results. For example: If someone clicks on one of your bells and buys, this allows FB to identify that person through the Pixel in order to report results and thus know if there is a positive or negative return on investment to reach the "Optimization".

Automatic Pixel Optimization: FB identifies your buyers in different demographic aspects or interests, in order to find more buyers similar to those you already have and in this way optimize your audience and offers.

Create Custom Audiences for “Re-Targeting”. For example: Has it happened to you that you are looking for a product in your search browser and then that product appears in your IG and FB? That is called re-targeting. Basically when your pixel is installed on your website, you can ask FB in your “Business Manager” to create personalized audiences of people who browsed your website but who did not buy and in this way show them more aggressive and provocative advertising, since It is proven that a person needs to see your advertising 5 to 7 times to make a purchase.

If you wonder why your hoods have a very high cost per action or you are not seeing the results you expect, not having a Pixel installed and optimized may be the reason.

Now you know that it is a pixel and the importance of having it installed on your website in order to optimize each investment of your hoods and thus increase the return on your initial investment.