3 quick tips for your photography website
1. When was the last time you reviewed your photography business?
Knowing when to pivot is a critical part of running a business.
If you’re just blindly focused only on taking more and better photos, you’ll lose sight of things around you:
This is scary. Sure. You might even need to completely change your specialty at one point, because of how the market and your skill set have changed over time.
So aim for a quarterly review of your business where you look at things like:
2. Start thinking like a business owner
Photography is a business. So besides shooting & editing photos, you have to learn many other skills: web-design, SEO, marketing, finances, contracts, copyright, etc.
You don’t need to be an expert, and you can surely outsource some of these aspects, but you still need to understand the basics in order to succeed.
Overall, you need to treat what you’re doing as a business. This change in mindset will help you take better actions towards your goals:
Otherwise, you’re leaving it all up to the wind.
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You might be afraid that all this business-related work will take something away from your creative flow. I get that. You became a photographer to do what you love, not some boring business stuff. But by thinking long term, you soon understand that growing your business will give you the freedom to do more of what you love in the future.
3. The internet has removed most gatekeepers of the past.
You can now self-publish a photo book, sell images without access to a gallery, etc. Sure, there still are gatekeepers at some publications or brands, of course.
The solution?
Be so good they can’t ignore you.
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