3 Questions Non-Marketers Should Ask to Make LinkedIn Marketing Work

In case you’re interested...

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Let’s dive in…

Don’t have a clue about marketing?

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Tried to build something on LinkedIn before and it ended up like this?

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A disaster?

Many business coaches and other small business owners have dabbled with LinkedIn marketing before and got nothing out of it.?

So they concluded that either:

• They weren’t good enough at marketing; or?
• The platform isn’t effective

Both are untrue!

It’s amazing how often we get asked:

“Don’t you need to be a marketing whizz to make LinkedIn work for you?”

No.

We’re good examples of that.

One day, we simply started to think differently about how to engage on the platform. We asked ourselves three simple questions to get started.

And the results were pretty stunning.

The three simple questions anyone needs to ask to make LinkedIn work…

As you may know, we started to apply a pretty simple process of:

• Connect
• Engage
• Convert

Driving these three elements were three questions.

Their power is in their simplicity: they can make LinkedIn work for anyone:

1.Who are your perfect future customers?

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Firstly, identify who you want to surround yourself with in your community.?

Who do you want to be able to work with in the future? What are their roles, their job titles, and their main industries?

You don’t need to be a marketer to know this. In fact, if you don’t know who your perfect customers are, as a business owner you’re going to be in trouble. It should drive all your outreach efforts.

So this part shouldn’t be tough.

And remember, the people with the biggest communities generally have the biggest impact on LinkedIn.?

Keep your target audience wide enough to build a large community but defined enough to be able to laser target your messaging to them.

2. What expertise can you share with your community?

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You don’t need to be a marketer to have expertise in your specialist area. In fact, every business owner has a wealth of information that is of value to their target audience.

I’ve got some pretty strong ideas and a good background in growing businesses, for instance. So that’s the knowledge I share with my audience.

Find out what your target audience want to know and then start sharing it. Additionally, you can:

• Like
• Comment?
• Share related posts?

It’s a great idea to give acknowledgement back to people in your community - each time you do, you’ll show in their news feeds and demonstrate that you’re interested and engaged.?

That way, your followers see you regularly and get to familiarise themselves with you.

3. How are you going to ask for their interest?

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Just as she’ll never marry you unless you propose, people won’t engage unless you ask.

There are people on LinkedIn who connect and send you a lead message without context to it. That’s just spam and it gets them precisely nowhere.?

Imagine proposing marriage to someone you’d never met before!

Other people connect and post great articles but never get anything back. You’ll usually hear them complaining that “no-one ever calls me”.

That’s the equivalent of going out on a lot of dates and never getting anywhere. Because you haven’t popped the question.

The middle ground is where you should be playing here: you do need to ask the question but don’t beg them to buy your stuff; ask for their interest.

I’ll leave you to make the connection to dating there.

Suffice to say, there’s a big difference between the two approaches.

You don’t need to be a marketing expert…

Any business owner should be able to answer these three simple questions. By doing so, you can actually outdo many so-called “marketers” on LinkedIn.

Our “LinkedIn marketing strategy” is really just a way to help your target customers find solutions.?

Be authentic. Build a community. Engage with them and ask for their interest.

Then you’ll make LinkedIn work for you - marketer or no marketer.

Happy Influencing

Rana

P.S. Whenever you’re ready, here are 4 ways I can help you grow your business using LinkedIn and our Influencer Project strategies...

1. Join the Influencer Boardroom and connect with other coaches and consultants: It’s our fast growing Facebook Community (1600+ members) where smart coaches and consultants are levelling up their LinkedIn game - it’s FREE to join. - Click Here
2. Sign up for our FREE online workshop: Learn how we built our business (from scratch) using 2 LinkedIn profiles to grow our revenue and sales within 4 months using a simple 3-step strategy. - Click Here
3. Grab a free copy of my book: It’s our LinkedIn Client Attraction Play Book where you learn the exact, step-by-step process to connect, engage and convert, more ideal clients usingLinkedIn - Click Here
4. Work with me and my team privately and get big results in 90 days: If you’ve got an established business and would like to work directly with me and my team to implement your LinkedIn strategy customised to your business and level things up fast… have a look at our client results, then apply here and give me some details about your business.