The 3 P's of MLM Viability

Network marketing has been getting a bit of a bad rap lately from several quarters. It's been heaped with the worst kinds of criticisms both from disenchanted ex-distributors who were fed with wrong expectations, to outsiders who view it as nothing more than a Ponzi Scheme. Despite this perception problem faced by the industry, it should nonetheless be asserted that network marketing is now more relevant than it has ever been.

Why Network Marketing Has Become Indispensable

Any manufacturer needs to have an effective strategy in place for distributing their products. For the purpose of this article, I have segregated products into two broad categories, defining each with a term of my own making: a) over-the-counter products, and b) specialized products.

I employ the term over-the-counter to describe products that can be purchased from any kind of retail outlet and used immediately by the consumer ...

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