3 Proven Ways to Boost Your Average Order Value

Are your sales starting to plateau? 

Then, your customers aren’t spending enough money. ??

You’ve conducted SEO and CRO campaigns to carve out your share of the market…

…so increasing your revenue now requires you to maximize your average order value. 

The good news for you? 

There are 3 custom e-commerce solutions that can boost your AOV by up to 75%!

In this article, we’ll reveal:

• The value of a checkout upsell.
• How to boost sales with free shipping. 
• Why you must allow your customers to pay their own way.

3 Easy Ways to Maximize Your AOV

Over time, your search engine and conversion rate optimization efforts become an ongoing process.

As your e-commerce marketers and developers become adept at attracting and converting new customers, you must find other ways to maximize your profitability.

Here are 3 easy ways to boost your average order value:

1. Upsell at checkout based on the items in the cart.
2. Offer free shipping once customers meet a minimum-dollar threshold.
3. Empower your clients to pay in their preferred way.

1. Upsell at checkout based on the items in the cart.

Introducing upsells can boost your revenue by up to 30%. Customers are already committed to making a purchase, making it much easier to motivate further action. 

This is particularly true when the upsell is related to the items in their cart.

Fortunately, with a simple custom e-commerce solution, you can automate the process of displaying relevant products for your customers.

2. Offer free shipping once customers meet a minimum-dollar threshold.

By increasing the minimum order amount that qualifies for free shipping, you can amplify your AOV by almost 75%! Free shipping is a popular way to add value, and anyone who’s interested in these savings has already decided to purchase.

As with the previous strategy, it’s easier to motivate your customers to make additional purchases. Add a custom functionality to your online store that reveals how close they are to greater savings. 

This strategy appeals to your client’s desire to find the best value. Combined with the upsell functionality, you provide your customers with the option to save more money by adding relevant products to their cart.

3. Empower your clients to pay in their preferred way.

The choice to pay their way is just as important for B2B customers as it is for B2C shoppers. At least 50% of your business-to-business buyers prefer alternative payment methods over credit cards.

Providing the option to “buy now, pay later,” for example, may boost your AOV by up to 45%.

Add custom functions to provide your customers with more ways to pay, including American Express, Chase, and even QuadPay integration that enables your customers to pay in installments.

Encourage Your Shoppers to Spend More Money with Optimum7

Maximize the profitability of your e-commerce business by encouraging your customers to spend more money. Offer discounts on relevant products, free shipping for increased spending, and alternative payment methods for diverse shoppers. 

Discover how to increase your e-commerce revenue in 2023 on the Optimum7 Blog.

And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.

Scott Cercy is a Content Strategist at Optimum7. He writes compelling copy that enables e-commerce brands to form deeper relationships with their target audience. Connect with Scott on LinkedIn and Twitter.