3 PRINCIPLES AND A BIG IDEA!
3 Principles and a Big Idea
I'm convinced that significant success in life, from
learning to ride a bike, to building a business, to
maximizing income or changing spending habits, basically all
successful change, is built on three Principles, and a big idea.
The three Principles are:
1. --Clarity and Precision about Your Desired Outcome.
What, exactly, are you trying to do? Most people believe
they have clear and specific goals, but in my experience,
most are far too vague. People want to earn "more" or weigh
"less." They want to be "happy" or "fit" or have a "more
loving family." These things are too general to motivate us
and fail to guide our daily actions.
Instead, be clear about how much money you want to make, and
how soon! Exactly what do you want to weigh? How do you
define and measure "fitness?" What, exactly does "happy"
mean? What does it look like?
Ask and answer a handful of these questions and you fulfill
the first essential for success. What, exactly, do you want?
How will you measure your success?
2. --A Path to Get You There
Success requires a precise, methodical strategy or path to
"get there." Your plan must be feasible. When you explain
it to friends, they should exclaim, "I wish I'd thought of
that!" It should be easy, do-able, and practical.
When your path is clear, practical, and fun, you'll
naturally follow it. In fact, the excitement and challenge
of the journey becomes it's own reward and the issue of
"motivation" is half-solved! All you have to do is "paint by
the numbers" or "follow instructions" to know you'll
succeed! A clear easy-to-follow path is the second essential
for change.
3. --Lots of Internal and External Motivation
Change is a journey into the unknown. It means creating a
"new you!" Of course there will be doubts, surprises, set-
backs, and failures along the way. What did you expect? If
your goal is worth doing, it's going to be difficult at
times. As the guy said, "Like, Duh!"
When you find that something is harder than you dreamed or
didn't work like you expected, you'll need internal
motivation that pulls, pushes, and drives you forward! You
need to pick yourself up, brush yourself off and try again.
Only a heart-felt DESIRE will do that! Discipline and
determination, even pride, are not enough. Only DESIRE will
keep you going forward.
And you'll also need external REASONS. You'll need
cheerleaders, coaches, family and friends to cheer you on,
give you better ideas, and encourage you! No major success
happens without the "fans in the stands" cheering you along.
When you're tired and frustrated, it's the external
motivation that makes all the difference!
And finally, you'll need a big IDEA. For me, IDEA stands
for:
Intelligent
Daily
Effective
ACTION!
Random action won't do it. Hard work, by itself, won't do
it. Periodic short bursts of effort won't do it. Only
INTELLIGENT (smart, well-thought-through), DAILY
(persistent, continuous), EFFECTIVE ACTION will get you
there!
Winning football teams know this. That's why two-a-day
practices are so popular. That's why they lift weights, run
plays over and over, study video, have a game-plan, and hire
the best coaches they can find. A clear goal, a good plan,
and effective motivation, coupled with a positive mindset will work wonders!
Brian Azar www.salesdoctor.com 919-620-1551