3 Predictions for 2023 from Industry Thought Leaders

About Soul & Science Monthly Download: Each month, we analyze and digest the insights we’ve learned from our guests into a handy download. Keep reading for this month’s 5 top marketing tips from the world’s sharpest CMOs.

A new year means new possibilities and new challenges. As we set goals and intentions for 2023, it’s important to consider how our business is constantly evolving. In this month’s Soul & Science Monthly Download, we’re featuring insights and predictions for the new year from some of my favorite thought leaders.

1. The New Creator Economy is The Community Economy

Bing Chen , Founder of AU Holdings

Bing Chen is over The Creator Economy- but it’s not what you think. Creators used to be able to draw audiences larger than those of major television networks, but size isn’t necessarily what matters anymore. For creators to grow their brands, they’ll need to start building specific contributing communities rather than submissive fans.

Listen to the full episode here.

2. The De-Commoditization of Commodity Data

Seth Matlins , Managing Director of Forbes CMO Network

If data was the end all, be all, then we would all be replaced by machines. While AI has come a long way, fortunately, that’s not the case. Seth Matlins is among the school of thought that it takes a human, soulful eye to interpret data in a way that drives business. By using science to inform soul, you’re setting your brand up for success that isn’t superficial, but authentic to your brand.

Listen to the full episode here.

3. All We Have is Now

Koshin Paley Ellison , Author, Zen Teacher and Monk at New York Zen Center for Contemplative Care

Reframing your circumstances can help you live presently with gratitude. By realizing that the only guarantee is the moment we’re in, we can feel alive and enlightened by the world around us. During my discussion with monk and zen teacher, Koshin Paley Ellison, he shares anecdotes from times in his life where he chose to shift his perspective, ultimately bringing him peace.

Listen to the full episode here.

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