3 Power Tips & Mindset Shifts For Finding The Perfect Growth Coach For You And Your Business
Brian Webb
?? B2B Marketing, ?? Fractional CMO, ?? Business Growth Coach, ??? Host of 'The Business Growth Show' podcast, ?? CEO: Whatbox Digital, ? Private Investor
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Mindset Shift #1: Stop looking for a perfect coach.
Today, I'm going to give you three tips and mindset shifts on how to find the perfect growth coach for you and your business.
The title of today's article is intentionally oxymoronic. There's no such thing as a perfect coach. So let me save you the time and grief of looking for one. They don't exist. Let me give you the truth about halos. The mirage of a halo can only be seen from a distance and you'll never spot one, a halo, under a microscope.
The mirage of someone that you perceive to be wearing a halo is only perceivable from a distance when you do not have sufficient proximity to that person because you're too far away to see or be aware of their flaws and their failures. And once you get to know anyone up close, you'll quickly realize that they're far from perfect and that there was never a halo of perfection, to begin with.
'Stop wishing for life to be easier. Instead, start wishing for you to be better.' - Jim Rohn
One of my mentors, Jim Rohn , one of the most prolific dispensers of wisdom and inspiration in my generation, taught me the first tip and mindset shift for looking for a growth coach.
Mindset Shift #2: Recruit an army of great (not perfect) coaches to help you grow.
Look for an army of coaches, who instead of offering you perfection in the way that they live their lives, has excelled in their own respective wheels of genius.
The coach you're looking for may be terrible at managing relationships. But he or she might be the best person in the world to help you improve your golf swing.
The coach you're looking for might be terrible at managing their health but could save you hundreds of thousands of dollars in financial coaching and some advanced tax strategies.
The coach you're looking for might be terrible at managing money, but still the best person in the world to help you grow your business.
So, tip number one, stop looking for perfect people with halos on top of their heads. Tip two, instead of looking for sinless coaches and teachers, look for experts who are farther along than you in a skillset, or a talent, or in achieving a specific goal that you want to achieve for yourself.
Even the best coaches in the world are riddled with imperfections, flaws, and failures. We all suck at something, and nobody is exempt.
'We all suck at something and nobody is exempt.' - Brian Webb
Because of my journey and chosen career path, I've had the opportunity of knowing and collaborating with some of the most successful and wealthy people in Houston, Texas. But if I were to put you into a room with some of them for just a few hours, you'd quickly become acutely aware of just how much these entrepreneurs and business leaders don't know about.
From a distance, these people business titans might appear as though they must have everything figured out, and that they're sporting some of the biggest halos on the planet.
Buf it you get close enough to them, and spend enough time with them, you'll see people who are enormously flawed, who have experienced epic failures, who oftentimes lack seemingly basic skills or knowledge in areas that you would consider to be common sense, and who have serious character issues that need a lot of work that they have yet to overcome. These people are engineers, financiers, lawyers, medical doctors, and leaders in their respective communities, some of whom are on a national level.
So instead of looking for the perfect coach, instead, look for the coach who has the necessary skills, experience, and acumen to help you grow in the areas of which you want to excel. Tap into those resources. Some of the best and most brilliant thought leaders and subject matter experts in the world are wildly flawed in other corners of their lives.
But you probably already know that you can draw and extract from the good and leave the negative behind. The adage comes to mind, 'Don't throw out the baby with the bathwater.'
Don't dismiss the coach who can help you get from where you are to where you want to go just because you see parts of their lives that you wouldn't want to embody or emulate in your own personal life.
Or you've seen their failures, or you see their flaws, you see their addictions. If that person has achieved something or does something well that you want to master or overcome, draw and extract everything that you can from that person that adds value to your life and left the rest behind.
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Mindset Shift #3: Learn how to learn from both the good and the bad.
Want to learn how to invest money? Warren Buffett's your guy. Want to drastically improve your golf swing? Tiger Woods might be worth watching and talking to. Want to learn how to launch and execute huge business ideas? Elon Musk and Jeff Bezos might be worth studying closely.
'Success leaves clues.' - Tony Robbins
But on the flip side, show me the man or woman whose children want nothing to do with them, and I'll show you someone that you can learn from, learn what not to do.
Show me someone who squandered away their family's life savings and brought their family into financial ruin because of a gambling addiction, and I'll show you someone who can teach you some enormous mistakes life choices to avoid.
Show me someone who goes from job to job to job, who never seems to succeed in work, in business, or in life, and I'll show you someone with whom you can identify behaviors and patterns you want to avoid at all costs.
Summary
Tip and mindset shift number one, stop looking for people with halos on their heads; they don't exist! Even when you think spotted one atop the head of someone you admire, it's only because you're not close enough to see their deeper reality, all of the wounds, the broken bones, the scars, and sometimes failures and flaws that so epic they'd be utterly ashamed if they thought that you knew about them.
Number two, look for coaches who have the wheels of genius that you can extract value from to grow in your own personal journey, which by the way kind of identifies the fact that you're not looking for the perfect coach. You're looking for an army of great coaches. You might need a business coach and a golf swing coach and a fitness coach; a mindset coach, a financial coach, and a spiritual coach.
The reality is we need a team of coaches. I need a team of coaches, an army of value-add people as big as I can get, that each brings unique skill sets, their own acumen, experience, the 10, 20, or 30 thousand hours they've invested into honing their craft that I haven't.
That's someone who can help you. That's someone who can help me.
And last, even those people who aren't on a list of those that we admire and respect, we can still learn from everyone.
From our coaches, we're probably wanting to learn what to do. And from those around us that seem to be losing or failing in perpetuity, you're going to want to learn what not to do.
Bonus Tip
Look for the following virtues when possible. Look for someone who is diligent, someone who has taken the time, and continues to take the time to learn their craft, hone their skills, and master something.
It's also a bonus if you can find someone who pursues self-awareness, someone who comes at you with a spirit of humility.
Another bonus, when you can find it, is emotional intelligence. When someone has the skills and the experience and is effective at interacting with you in a positive way, knows how to encourage you and hold you accountable, and knows how to root you on to victory, that's a bonus.
And look for someone who has your best interest at heart.
Don't cave into 'Imposter Syndrome'.
Maybe you've wanted to be a coach, but you might be dealing with imposter syndrome. I want to give you a word of encouragement today.
Just because you have imperfections, flaws, and weaknesses in corners of your life that need a drastic change, or improvement, it doesn't mean that you don't have the toolbox and knowledge assets you can share with the world to make it a better place.
So if you find yourself thinking and feeling that you're not good enough, that you have nothing to offer, you're wrong.
Join my club. Join the club, the worldwide VIP club of leaders and coaches who desperately want to make a difference, that at the same time also have experienced some huge and embarrassing epic failures, and who are presently managing their own list of flaws and weaknesses as they continue to pursue growth.
I commonly end the podcast with the words, 'Let's keep going and growing together.'
So join the club. Let's keep going and growing together. None of us have it all figured out. We all deal with fear from time to time which requires us to have courage. But if we want to make a difference, we've got to keep showing up, keep learning, keep growing, keep studying, and keep experimenting.
Stop looking for halos. None of us have one. Surround yourself with people who are further along in the areas that you want to excel in and then learn from everyone. And if you really want to make a difference, go learn the skills yourself, get the experience, and be a coach to somebody else.
You don't have to know it all. You only have to know more than the person that you're coaching and teaching.
About The Author
Brian Webb is a 21-year entrepreneur, private investor, business & profit growth mentor, a B2B marketer, and the host of the?Business Growth Show ?podcast.
In addition to managing a growing portfolio of businesses, Brian is the CEO of the award-winning marketing and business growth consulting agency in The Woodlands, Texas?(Greater Houston Metroplex),?Whatbox Digital .
You can find Brian on?Apple,?Google,?Spotify,?Pandora,?iHeart Radio,?and?Amazon. Brian’s writings have been published by?NBC,?CBS,?and?FOX,?and he's been recently?approved as a?Forbes?business council member and content contributor.
You may also recognize some of Brian’s anchor clients like?Coca-Cola,?Comcast,?Coldwell Banker,?Entrepreneur’s Organization,?Hospital Corp of America,?and?Karbach Brewing, to name a few.?