3 Podcast Episodes to Inspire Year-End Marketing Strategies

You're sitting in the office with your team or virtually connecting over Zoom starting to brainstorm ideas for GivingTuesday and year-end giving...

Just coming off summer vacations, kids going back to school, and dealing with the emails piling up in your inbox...and now you need ideas.

Powerful ideas that will move people to take action to give.

But you're feeling stuck.

Ever been there?

In the podcast round-up below, I've curated three episodes that will help you / your team think beyond the traditional standards of marketing.

Start with Ep 68 with Dr. Marcus Collins as he profoundly shares the premise of understanding culture and its influence on marketing and how to "find your people."

Next up, we have to talk about email marketing strategies. Email is SO powerful and it's often just a series of large BLASTS out to our entire audience. How can you approach email more efficiently to work FOR you? Listen to Ep 64 with Jess Campbell .

And lastly, there's no organization talked about more for their brilliant branding and marketing campaigns...enter charity: water ! Listen to Ep 79 with Megan Toscano Director of Performance Marketing for charity: water shares what's working when it comes to paid social and the importance of testing.

Get Inspired: How Culture Influences Marketing

“There’s no force more influential than culture and that framework dictates almost all the decisions that we make, whether we’re conscious of them or not. And we as leaders, as marketers, as managers, activists, politicians, as clergy, even as parents, the more that we understand this, the more likely we are to harness its power to get people to adopt behavior.” - Dr. Marcus Collins

Get Tactical: Secrets to a 40-50% Email Open Rate

“When you write really great, entertaining stories that deliver a really fun message, people have invited you into their inbox. It’s like this sacred space that’s totally different than social media where people just start catching you as they scroll by. This is a more intimate space where people really read your words and the message that you’re trying to deliver.” - Jess Campbell

Get Creative: An Inside Look at charity: water 's Paid Ad Approach

"We probably spend upwards of 60% of our budget into paid social on YouTube because we're constantly curating new video content and we're constantly seeing that's what's performant for us." - Megan Toscano

Looking for more marketing strategies, case studies & inspiration? There's 80+ episodes ready to binge! ;) Listen to Missions to Movements on Apple or Spotify!

About the Author: Dana Snyder is the founder of Positive Equation and the host of Missions to Movements. As a digital marketing strategist, she’s supported organizations like Movember, Dress for Success, American Idol, and USTA with leveraging the latest digital innovation tools and strategies.?

To help nonprofits use social media ads to transform their online experiences and retain donors with their monthly giving programs, Dana frequently delivers keynotes at conferences like NIO Summit, Cause Camp, Classy Collaborative, and the Nonprofit Storytelling Conference.

Learn more: https://positiveequation.com/