The 3 Pillars of a Successful Linkedin Content Strategy

Hey, what's up?

This is my?Weekly Linkedin NewsLetter,?where I will help you become a Corporate Influencer and achieve your business and career goals in an authentic way.

Your personal brand is a strong ally to generate more business opportunities on Linkedin.?

But how can you start amplifying your personal brand to achieve your company's goals?

That is what I will talk about today.

Using this methodology my clients and I generated more than R$18 Million in business proposals through Linkedin, in Brazil.

And the best: without becoming a boring salesman.

I want to start with some questions:?

What is your unique brand positioning??

• First you have to know why decision makers should choose you and not your competitors.?

Once this is clear, it is time to translate your unique positioning into your Linkedin profile.?

If your ideal future client doesn't understand exactly how you can help him, he won't do business with you.

• From your profile picture to your bio, they need to be strategically constructed to show your Unique Value Proposition.

?Summarize and combine your life story, personality, experience, and key skills to build a Unique Profile.

?It is not enough to discover your unique positioning, you need to translate it in a way that your ideal client understands that you are not just another professional, or just another "experienced" company in your industry.

Grow your network (strategically)

You need to be seen, so you need to expand your network of connections.?

On Linkedin, you can have up to 30,000 connections.

Remember this number every time you accept a request here.

A network composed only of co-workers, salespeople, unemployed and random people will get you nowhere.

Put quality before quantity.?

Constantly send connection requests to the decision-makers that are aligned with your business or career goals.

You need to segment your search by job titles, cities and market segments:

It is essential that you develop a personalized note to approach these people, after all, connection alone is not enough to develop relationships.

PS: NEVER sell anything on the 1st contact with someone or you run the risk of being ignored and may even burn yourself in the market.

The intention is to take the first step towards building a relationship, so don't be in a hurry.?

The 3 Pillars of a Successful Linkedin Content Strategy

It is through content production that you will be able to deepen your relationship with your audience, at scale.

The key to maintaining constancy in content is to have clear, structured planning about what you should publish.

There are 3 Strategic Pillars for you to consider in your Linkedin editorial lineup:

1. Personal Content
2. Market Content
3. Institutional Content

By combining these pillars with your personality, it's as if you're holding mini-meetings with thousands of qualified people every day.

Linkedin Metrics that Impact your Business

After starting the process of Translating your Unique Positioning, Expanding your Network in a Qualified Way, and defining your editorial line on Linkedin, there is only one thing left:

Measure and Improve.

Analyze your audience's behavior towards your content to understand what should be the focus of production - and what you should leave out.

It is also important to set aside part of your planning for new experiments - with formats, topics, publishing schedules, etc.

Pay attention to the quality of the results on the social network, are they generating real results for my business?

Remember: You are not looking for vanity metrics and to gain followers and likes just for the numbers.?

Map out the Journey of your Linkedin audience and focus on the actions that lead the right people to take action.

See you on our next edition, on wedsneday 9 o'clock !

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1.?Click?the "Subscribe" button to receive the next issue (top right).

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3.?Share?this Newsletter to help others who also want to become Linkedin authorities.

Who is Dr.Onda ?

Founder of OndaSkim, I help B2B companies to generate qualified Business with Strategic Decision Makers consistently through Linkedin.

How?

By transforming the executives of these companies into unique digital authorities on Linkedin in pursuit of business objectives.