The 3 Pillars Of Facebook Ads Scaling | $528k In 1 Month Case Study
If you ever wanted to see exactly how the top 5% media buyers look at their Facebook ads and determine whether they should scale or not, then this video is just for you…
We will dissect one of my ad accounts, where in June previous year I was able to generate $528k in sales for just 30 days, and with around $130k ad spend.
You will learn more about my 3 MAIN Pillars for scaling, and why I always use them as reference for my own campaigns, and my clients campaigns.
Pillar 1: KPIs
Facebook ads:
- 3% CTR (link)
- Under $1 CPC (link)
- 10+ sec average-watch-time for 30s videos
Link clicks to content views
- 10% drop off
Content views to ATC
- 10%+
ATC to Purchase
- 60-70% drop-off
- 3-4 sales from 10 ATC
Pillar 2: Optimization
Facebook ads:
- Make a different video ad – make it more dynamic and concentrate on the first 5 secs of the video
- Try the best-performing video with different thumbnails
- Try different angles for the same video – different captions, length, etc.
Link clicks to content views
- Make your website faster – simplify the structure or use a better host
- Target First World countries – for less reduntant traffic
Content views to ATC
- Emphasize the ATC button better – put it above the fold, different color, etc.
- Improve your product description
- Add pop-ups with attractive offers and discounts
ATC to Purchase
- Improve the cart abandoment sequence
- Add a SMS Bump
- Call customers who did not finish the checkout
Pillar 3: Scaling
1. Scale your lookalikes for PURCHASE first
- Pixel Purchase Events – 1-10% (US, UK, AU, CA)
- Adjust audience volume (~5m people ideally)
- Pick up 3 to 8 winners, kill the rest
– Create a CBO with winners – increase the budget by up to 30%
2. Test lookalikes for OTHER custom events
- You can use ATCs, ICs, Subscription lists, content view, etc.
- Create 10-15 ad sets with 1-10% lookalikes
- Take 3-8 winners, kill the rest
- Create a CBO with winners – increase the budget by up to 30%
3. Use Broad Audience Interests
- If you already have wining interests, use them
- Check FB suggestions/audience insights for most relevant interests
- Take 3-8 winners, kill the rest
- Create a CBO with winners – increase the budget by up to 30%
Want more valuable insights for your eCommerce business?
Read the case study below:
Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too
If you have an online store doing at least 10-20K per month and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…
Click the link below to watch it
www.ecommercescalingsecrets.com/home
