3 Pay Per Clicks Hacks to Start Using Today

The pay per click landscape continues to change. Think about it - there are new channels, a new divide between desktop and mobile devices, and even seasonality that your brand must consider. PPC requires a lot of management, and we’d like to take part of the workload off of your plate. These 3 Pay Per Clicks Hacks will change how your company manages PPC campaigns. 

Your business might offer the most effective solutions for clients, but if your PPC keyword strategy isn’t perfect, you’ll lose clients to the competition. 

In a world of competition, especially with PPC, why not take a peek behind enemy lines? 

SpyFu is a free tool that lets you see what PPC keywords your top competitors are using. More specifically, you’ll see their top organic and paid keywords. 

Sound too good to be true? It isn’t. 

A whole list of keywords is provided to you. If you want an even more exhaustive list, they do offer affordable unlimited access. 

Once you have the competition’s keywords, leverage the list to refine your pay per click campaigns to make sure your company comes out on top. 

If you want to ensure quality lead generating messaging from your PPC campaigns, testing your ad copy is vital. 

Google has two great tools that can help you craft the most effective PPC ad copy. 

First, check out Ad Customizers.  

This tool adapts your ads to real-time potential customers based on their queries, the device they’re using, their location, and even the time of day. 

As much as you might feel like your ideal target audience is defined, Ad Customizers exposes your business to a broader audience. 

The next Google tool to use is IF Functions. 

This allows you to, when a specific condition is met, display specific ad copy to customers. This makes the ads that are tailored to each search more applicable to specific segments of your audience. 

For example, if someone searches “B2B business strategies” on a mobile device, your message can offer a consultation or price guarantee. If someone searched the same query on a desktop, you could display a different offer to them.  

The ability to test ad copy using these two Google tools changes how you speak directly to potential customers, always for the better. 

Retargeting might sound simple, but nowadays, you have options. Chango displays it perfectly in this graphic:

With 7 ways to retarget potential customers, the options are endless; you are not limited to Google.  

When you think about retargeting, ask yourself these questions: 

• What objectives can I set and test for each segment? 
• What messages can I test for each segment?
• What benchmarks of success can we measure, and how? 

Using this guide, your company can reimagine how to approach retargeting. 

Let Infinity Marketing Group Hack Your PPC Campaigns

Our experts work diligently to optimize your PPC campaigns for maximized lead generation. We’ve generated millions in ROI for our clients, and are happy to talk to you about exploring your pay-per-click marketing strategy. 

Visit our website or call us today at 303-834-7344.