3 Painful Truths You Need to Grasp to Grow Your Social Media Following

I remember having friends in college whose sole purpose in life was to become social media famous or to become an “influencer”. While the motives probably weren’t very pure, I can see why they wanted to become one. Being a social media influencer leads to multiple opportunities. There was serious money that could be made from paid partnerships, promotions, etc. Heck, people will send you free stuff when you're an influencer so you can help THEM grow their following.

Others have different motives.?Perhaps they have an online business that they want to promote and having a vast following would seriously increase their revenue. Or maybe they believe that they have an important message and growing their social media impact would help get the message out to thousands more. Either way, it all sounds great.

But there are some serious, uncomfortable and painful truths you have to grasp before you embark on this journey.

1. It will take time.?This is hard.?We want microwave success.?Depending on your reason for growing your following, you probably see it as something that is urgent.?The problem is, no one else does.?You’re not starting something that will happen overnight.?Otherwise, everyone would be doing it and have the success that you desire.
2. You must be consistent.?Sounds simple and easy right? But remember that you need amazing consistent content. Some mornings or evenings you won’t feel like creating another post, another blog, another video, etc. You just want to go home and lay on the couch and forget everything else. But if you want to grow your following,?you have to be a content producing machine.?Consistency is key.
3. You will get discouraged.?I hate to bum you out, but you may go months and months surprised at the amount of people who actually care about what you’re putting out there. They don’t care about your posts as much as you do. They don’t look forward to your blog or video as much as you’d like them to. There are times when you will think it’s amazing, yet you have no data to show that anyone else does.?But if you can press through and decide to endure, you can achieve it.

I can’t give you a formula as to when the dam will break, but if you give it time, remain consistent, and push through the discouragement, eventually it will. You may look at the profiles of those with massive followings and wonder how in the world they grew it.?It happened because they kept going.

Most people will quit after .5 seconds. Most people will do a few posts and if they don’t have 4921 likes they give up.?Most people flake when they start to feel discouraged.?If you decide to not be like most people, you can grow your online business, gain influence, and grow your following.