3 of our favourite recent research stories

News gen is our bread and butter, so we wanted to share 3 of our favourite recent research led stories - but what's the catch?? We didn't work on these campaigns - but we love them.

Have a read - and let us know of any that you love too.

1. Menopause Mandate x "Hot Girl" Walk

We are fully behind Menopause Mandate, a group of women with a common interest in raising awareness around the perimenopause and the menopause, headed up by Mariella Frostrup as the Chairwoman.

Results from the organisation's own research found that 96% of women going through the menopause said their symptoms were affecting their quality of life, while half admitted it took them over a year to recognise these symptoms as peri or menopausal.

Now Menopause Mandate is campaigning for reforms and a cross party recognition that menopause is an important concern. Building upon the survey findings, the organisation created a "Hot Girl" walk - a walk for women in Kensington Gardens, London to mark World Menopause Day. It saw celebrities like Carol Vorderman, Lisa Snowden, Cherry Healy walking to increase awareness around the menopause and to push for much needed changes in our society.

The campaign secured coverage in a number of media outlets and papers, including the?Mailonline,?the Times,?the Telegraph?and?ITV News.

2. Guides for Brides

Would you take your new husband's surname, or would you keep your own after getting married? This is a debate that was explored recently with new research conducted by Guides for Brides. They found that up to 16% of women are choosing to remain with their own family name, breaking tradition and not going with their husband's surname upon tying the knot.

This is a strong piece of research as it explores an important shift in society for women, while still feeling fun, lighthearted and sparking plenty of debate. So far the campaign has secured coverage with?AOL, the?Mailonline?and?Yahoo.

3. What your toast says about you

We really enjoyed this campaign by Flora, which conducted research into how we butter our toast and what it reveals about our personality.?

Working with a psychologist to unlock the results further, Flora found that a "glider" - someone who evenly butters their bread with a gliding knife - likes to stick to routines and is always on time for meetings. But someone who is a "clumper" instead, leaving clumps of butter on the bread, is more likely to be running late and thinking they have more time to spare than they really do.

This secured coverage with?the Guardian,?the Mirror,?MailOnline?and even across the pond in America with?the New York Post. It was a simple, fun idea with talkability and that was brought to life with a psychologist and useful imagery to illustrate the research.